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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Use Numbers or Data
- 2. Use A Rationale
- 3. Rhyme
- 4. Use Alliteration
- 5. Avoid Sound Smart Adjectives
- 6. Offer A Test
- 7. Drop a Hint
- 8. Share Your Experience
- 9. First 3 Words. And Last 3 Words.
- 10. Get To The Point
- 11. Open-Ended Questions
- 12. Close-Ended Questions
- 13. Problem. Solution.
- 14. Use active voice
- 15. Appeal to emotion

- Gain their attention
- Make them read the first line of the copy; creating a smooth flow

1. Use Numbers or Data
2. Use A Rationale
3. Rhyme
4. Use Alliteration
5. Avoid Sound Smart Adjectives
6. Offer A Test
7. Drop a Hint
8. Share Your Experience
9. First 3 Words. And Last 3 Words.
10. Get To The Point
11. Open-Ended Questions
12. Close-Ended Questions
13. Problem. Solution.
14. Use active voice
15. Appeal to emotion
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.