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15 SaaS Headline Examples from Experts to Drive Conversions

Read a curated list of Headline examples and tips for your SaaS products from writers, copywriting experts and SaaS Founders to grow your SaaS.

CopywritingHeadlines and Hooks
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Table of Contents
15 SaaS Headline Examples from Experts to Drive Conversions
We curated the best headline examples you can use to convert your SaaS product from experts. Let’s GO!
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Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Rayborn explains the job of a headline
A Powerful Headline has just 2 jobs;
  • Gain their attention
  • Make them read the first line of the copy; creating a smooth flow
80% of readers only scan headlines.
This makes headlines a magnet for eyeballs.
SaaS Headlines from experts that convert.
SaaS Headlines from experts that convert.
Here are 13 tips and examples to craft a perfect headline
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Read:
Alex Garcia shares 13 tips to write better headlines

1. Use Numbers or Data

Numbers are brain candy.
It automatically helps us visualize context and organize info.
And pro tip: odd numbers work best.
Example: 7 Copywriting Tips to Turn Scanners Into Readers

2. Use A Rationale

This means nothing more than giving a good reason for why an action should be completed.
That reason should be value-driven, so they’re urged to click.
Example: 9 Uncovered Secrets to Boost Your Site’s SEO
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Read:
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24 Strategies & Formulae for your SaaS Copywriting

3. Rhyme

A conducted study showed that “Rhyme as Reason” was rated as more likable, trustworthy, original, memorable, and persuasive.
Example: Delightfully Capable. Surprisingly Affordable. (h/t Apple)
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Read:
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113+ SaaS Copywriting Tips from Experts (2023)

4. Use Alliteration

Alliteration is the repetition of the same sound in a series of words. It’s poetic like fashion makes it easy to remember.
Example: Don’t Dream it. Drive it. (h/t Jaguar)

5. Avoid Sound Smart Adjectives

Using sound-smart adjectives doesn’t make you sound smart.
Consumers can read right through the BS.
Bad Example: 7 efficacious copywriting tips.
Good example: 7 persuasive copywriting tips.
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Read:

6. Offer A Test

It’s nearly irresistible to pass up a challenge.
That makes using offering a test a clickable headline.
Example: Does your site pass the SEO test?

7. Drop a Hint

When we’re hit with a cliffhanger -- we’re intrigued.
We naturally want to know the answer.
This works for headlines too.
Example: This Instagram Ad Secret Dropped Conversation Rates by 20%

8. Share Your Experience

People connect with people.
Sharing your experience is a great way to connect with your audience and build trust.
Example: What I learned about going viral after writing 50 Twitter threads.
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Read:
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7 Copy Hooks for SaaS Customers to Drive Conversions

9. First 3 Words. And Last 3 Words.

Because people are scanners, the first 3 words and the last 3 words are the most important.
Start with a punch. And end with one too.
Example: (7 Facebook Ads) That I Used (To Increase Sales)

10. Get To The Point

Don’t waste any words.
Wasted words equal wasted time.
Start with a keyword.
Then get to the point.
Example: Better soles. Stronger feet.
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Read:

11. Open-Ended Questions

Open-Ended questions spark discussion.
Perfect for creating an engaged audience.
Example: Is it a good idea to invest in Bitcoin?

12. Close-Ended Questions

On the other hand, close-ended questions spark curiosity.
Example: Did you invest in Bitcoin too late?1355

13. Problem. Solution.

Address the problem.
Express the solution.
Example: Your sale page doesn’t convert. Here’s how to fix that.
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Read:
Blog on wordstream shares great insights for a good headline

14. Use active voice

Active is preferable for a lot of reasons—it’s clearer, more dynamic, and oftentimes more concise. Stick to it in your headlines.

15. Appeal to emotion

Emotional responses make people remember better, and it makes the benefits of a product, a purchase, or a piece of content clearer.
 
 

Written by

Ricky
Ricky

Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.

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