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Qayyum RajanQayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
Table of Contents
- 1. Use Numbers or Data
- 2. Use A Rationale
- 3. Rhyme
- 4. Use Alliteration
- 5. Avoid Sound Smart Adjectives
- 6. Offer A Test
- 7. Drop a Hint
- 8. Share Your Experience
- 9. First 3 Words. And Last 3 Words.
- 10. Get To The Point
- 11. Open-Ended Questions
- 12. Close-Ended Questions
- 13. Problem. Solution.
- 14. Use active voice
- 15. Appeal to emotion
We curated the best headline examples you can use to convert your SaaS product from experts. Let’s GO!
Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Rayborn explains the job of a headline
A Powerful Headline has just 2 jobs;
- Gain their attention
- Make them read the first line of the copy; creating a smooth flow
80% of readers only scan headlines.
This makes headlines a magnet for eyeballs.
Here are 13 tips and examples to craft a perfect headline
1. Use Numbers or Data
Numbers are brain candy.
It automatically helps us visualize context and organize info.
And pro tip: odd numbers work best.
Example: 7 Copywriting Tips to Turn Scanners Into Readers
2. Use A Rationale
This means nothing more than giving a good reason for why an action should be completed.
That reason should be value-driven, so they’re urged to click.
Example: 9 Uncovered Secrets to Boost Your Site’s SEO
3. Rhyme
A conducted study showed that “Rhyme as Reason” was rated as more likable, trustworthy, original, memorable, and persuasive.
Example: Delightfully Capable. Surprisingly Affordable. (h/t Apple)
4. Use Alliteration
Alliteration is the repetition of the same sound in a series of words.
It’s poetic like fashion makes it easy to remember.
Example: Don’t Dream it. Drive it. (h/t Jaguar)
5. Avoid Sound Smart Adjectives
Using sound-smart adjectives doesn’t make you sound smart.
Consumers can read right through the BS.
Bad Example: 7 efficacious copywriting tips.
Good example: 7 persuasive copywriting tips.
6. Offer A Test
It’s nearly irresistible to pass up a challenge.
That makes using offering a test a clickable headline.
Example: Does your site pass the SEO test?
7. Drop a Hint
When we’re hit with a cliffhanger -- we’re intrigued.
We naturally want to know the answer.
This works for headlines too.
Example: This Instagram Ad Secret Dropped Conversation Rates by 20%
8. Share Your Experience
People connect with people.
Sharing your experience is a great way to connect with your audience and build trust.
Example: What I learned about going viral after writing 50 Twitter threads.
9. First 3 Words. And Last 3 Words.
Because people are scanners, the first 3 words and the last 3 words are the most important.
Start with a punch. And end with one too.
Example: (7 Facebook Ads) That I Used (To Increase Sales)
10. Get To The Point
Don’t waste any words.
Wasted words equal wasted time.
Start with a keyword.
Then get to the point.
Example: Better soles. Stronger feet.
11. Open-Ended Questions
Open-Ended questions spark discussion.
Perfect for creating an engaged audience.
Example: Is it a good idea to invest in Bitcoin?
12. Close-Ended Questions
On the other hand, close-ended questions spark curiosity.
Example: Did you invest in Bitcoin too late?1355
13. Problem. Solution.
Address the problem.
Express the solution.
Example: Your sale page doesn’t convert. Here’s how to fix that.
Blog on wordstream shares great insights for a good headline
14. Use active voice
Active is preferable for a lot of reasons—it’s clearer, more dynamic, and oftentimes more concise. Stick to it in your headlines.
15. Appeal to emotion
Emotional responses make people remember better, and it makes the benefits of a product, a purchase, or a piece of content clearer.
Written by
Qayyum Rajan
Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
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