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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Formula: Problem, Agitate, Solution
- 2. Formula: Be X Without Y
- 3. Formula: Anaphora
- 4. Formula: Attention, Interest, Desire, Action.
- 5. Formula: Feature, Advantage, Benefit
- 6. Formula: Verb, Value, Urgency
- 7. Formula: Before, After, Bridge
- 8. Formula: Outcome-With-Process
- 9. Formula: Bucket Brigades
- 10. Worms taste better than steak.
- 11. Write like a 5th grader
- 12. Write for One
- 13. The Big 7
- 14. Research is King
- 15. Slippery Slope Concept
- 16. The Money is In The Cutting Board
- 17. Open More Loops
- 18. The Lead > The Copy
- 19. Fill The Gap
- 20. Youβre Doing Them a Favor, Not The Other Way Around
- 21. Objections = Selling Points
- 22. Numbers Sell
- 23. Always Bring a Pitbull
- 24. Keep Going

1. Formula: Problem, Agitate, Solution

2. Formula: Be X Without Y

3. Formula: Anaphora

4. Formula: Attention, Interest, Desire, Action.

5. Formula: Feature, Advantage, Benefit

6. Formula: Verb, Value, Urgency

7. Formula: Before, After, Bridge

8. Formula: Outcome-With-Process

9. Formula: Bucket Brigades
- Now: β’ Truth is: β’ Here's why: β’ Think about it:

10. Worms taste better than steak.
11. Write like a 5th grader
12. Write for One
13. The Big 7
- Big Problem
- Big Idea
- Unique Mechanism
- Big Promise
- Unique Selling Proposition (USP)
- Irresistible Offer
- Solid Proof
14. Research is King
15. Slippery Slope Concept
16. The Money is In The Cutting Board
17. Open More Loops
- Hereβs what I mean: -But then you realizedβ¦ -Hereβs the truth:
18. The Lead > The Copy
19. Fill The Gap
20. Youβre Doing Them a Favor, Not The Other Way Around
21. Objections = Selling Points
22. Numbers Sell
23. Always Bring a Pitbull
24. Keep Going
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.