
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Formula: Problem, Agitate, Solution
- 2. Formula: Be X Without Y
- 3. Formula: Anaphora
- 4. Formula: Attention, Interest, Desire, Action.
- 5. Formula: Feature, Advantage, Benefit
- 6. Formula: Verb, Value, Urgency
- 7. Formula: Before, After, Bridge
- 8. Formula: Outcome-With-Process
- 9. Formula: Bucket Brigades
- 10. Worms taste better than steak.
- 11. Write like a 5th grader
- 12. Write for One
- 13. The Big 7
- 14. Research is King
- 15. Slippery Slope Concept
- 16. The Money is In The Cutting Board
- 17. Open More Loops
- 18. The Lead > The Copy
- 19. Fill The Gap
- 20. Youβre Doing Them a Favor, Not The Other Way Around
- 21. Objections = Selling Points
- 22. Numbers Sell
- 23. Always Bring a Pitbull
- 24. Keep Going

1. Formula: Problem, Agitate, Solution

2. Formula: Be X Without Y

3. Formula: Anaphora

4. Formula: Attention, Interest, Desire, Action.

5. Formula: Feature, Advantage, Benefit

6. Formula: Verb, Value, Urgency

7. Formula: Before, After, Bridge

8. Formula: Outcome-With-Process

9. Formula: Bucket Brigades
- Now: β’ Truth is: β’ Here's why: β’ Think about it:

10. Worms taste better than steak.
11. Write like a 5th grader
12. Write for One
13. The Big 7
- Big Problem
- Big Idea
- Unique Mechanism
- Big Promise
- Unique Selling Proposition (USP)
- Irresistible Offer
- Solid Proof
14. Research is King
15. Slippery Slope Concept
16. The Money is In The Cutting Board
17. Open More Loops
- Hereβs what I mean: -But then you realizedβ¦ -Hereβs the truth:
18. The Lead > The Copy
19. Fill The Gap
20. Youβre Doing Them a Favor, Not The Other Way Around
21. Objections = Selling Points
22. Numbers Sell
23. Always Bring a Pitbull
24. Keep Going
Written by

Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.