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Qayyum RajanQayyum (โQโ) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
We curated the best copy hooks for SaaS customers to drive conversions from experts. Letโs GO!
Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Updated: 28/02/2022
Your copy is not bad. Your hook is.
The hook is what makes or breaks success.
Here are 7 ways you can hook your customer for a SaaS product:
1. I know what I'm talking about
๐ช๐ต๐ฎ๐?
The "I know what I'm talking about"
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐?
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ?
Establishes credibility 1st, then tells you what he learned from that experience.
Example-
Iโve audited 500+ websites over the past 6 years.
Here are 17 learnings to help your landing page convert
2. Bold promise
๐ช๐ต๐ฎ๐?
The "bold promise"
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐? @alexgarcia_atx
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ?
Whether if it delivers or not it's irrelevant, the bold promise is what lures people in.
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3. This is what you get
๐ช๐ต๐ฎ๐?
The "This is what you get"
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐?
@joulee
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ?
It sets expectations upfront. You get 10 tweets on this specific.
๐๐
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Good execution vs. bad execution, in 10 tweets:
Bad execution:
Pick twoโtime, quality, or cost.
Good execution:
Thoughtfully choosing the scope such that things are built on time, on budget, and at a high level of quality.
4. Exclusive insights
๐ช๐ต๐ฎ๐?
The "exclusive insights"
ย
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐?
@gregisenberg
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ?
Gives you access to insights that are usually not available.
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I interviewed 5 billionaires this week
I asked them to share their lessons learned on startups, life and entrepreneurship
5. I know what you need
๐ช๐ต๐ฎ๐?
The "I know what you need"
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐?
@RandallKanna
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ?
Randall knows here audience to perfection. This hook just solves one of their biggest pain points: tech interviews.
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Hereโs a list of resources for developers who want to crush the technical interview.
6. Zero to hero"
๐ช๐ต๐ฎ๐?
The "zero to hero"
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐?
@JoePompliano
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ?
A classic then vs now as a teaser is always a safe bet. We all love success stories.
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Conor McGregor in 2007:
- Working as a plumber โข Living with his parents โข Thousands of dollars in debt โข Cashing $235 weekly welfare checks
Now, @TheNotoriousMMA is the highest-paid athlete in the world โ bringing in $180 million last year.
7. I did the work for you
๐ช๐ต๐ฎ๐?
The "I did the work for you"
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐?
@jmikolay
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ?
Justin does the heavy lifiting for his audience. Now it's way easier for them to get into @mkobach's mind
๐๐
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Behold the mind of @mkobach
I organized and distilled his last 3,000 tweets into a summary of his big ideas, in three parts...
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BONUS TIP:
8. You've been told wrong
๐ช๐ต๐ฎ๐?
The "You've been told wrong"
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐?
@SahilBloom
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ?
Sahil challenges his audience with that second line. People are going to read just to see if he's right!
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To outperform, you need serious competitive advantages.
But contrary to what you have been told, most of them don't require talent.
10 competitive advantages that you can start developing today
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Written by
Qayyum Rajan
Qayyum (โQโ) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
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