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7 Copy Hooks for SaaS Customers to Drive Conversions

Read a curated list of copywriting hooks and tips with examples for your SaaS products from copywriting experts and SaaS Founders to grow your SaaS.

We curated the best copy hooks for SaaS customers to drive conversions from experts. Letโ€™s GO!
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Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Updated: 28/02/2022

Your copy is not bad. Your hook is.
The hook is what makes or breaks success.
Here are 7 ways you can hook your customer for a SaaS product:

1. I know what I'm talking about

๐—ช๐—ต๐—ฎ๐˜? The "I know what I'm talking about" ๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜?
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Establishes credibility 1st, then tells you what he learned from that experience.
Example-
Iโ€™ve audited 500+ websites over the past 6 years.
Here are 17 learnings to help your landing page convert

2. Bold promise

๐—ช๐—ต๐—ฎ๐˜? The "bold promise" ๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @alexgarcia_atx
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Whether if it delivers or not it's irrelevant, the bold promise is what lures people in. ๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ

3. This is what you get

๐—ช๐—ต๐—ฎ๐˜? The "This is what you get"
๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @joulee
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? It sets expectations upfront. You get 10 tweets on this specific.
๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
Good execution vs. bad execution, in 10 tweets:
Bad execution: Pick twoโ€”time, quality, or cost.
Good execution: Thoughtfully choosing the scope such that things are built on time, on budget, and at a high level of quality.

4. Exclusive insights

๐—ช๐—ต๐—ฎ๐˜? The "exclusive insights"
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๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @gregisenberg
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Gives you access to insights that are usually not available.
๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
I interviewed 5 billionaires this week
I asked them to share their lessons learned on startups, life and entrepreneurship

5. I know what you need

๐—ช๐—ต๐—ฎ๐˜? The "I know what you need"
๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @RandallKanna
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Randall knows here audience to perfection. This hook just solves one of their biggest pain points: tech interviews.
๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
Hereโ€™s a list of resources for developers who want to crush the technical interview.

6. Zero to hero"

๐—ช๐—ต๐—ฎ๐˜? The "zero to hero"
๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @JoePompliano
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? A classic then vs now as a teaser is always a safe bet. We all love success stories.
๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
Conor McGregor in 2007:
  • Working as a plumber โ€ข Living with his parents โ€ข Thousands of dollars in debt โ€ข Cashing $235 weekly welfare checks
Now, @TheNotoriousMMA is the highest-paid athlete in the world โ€” bringing in $180 million last year.

7. I did the work for you

๐—ช๐—ต๐—ฎ๐˜? The "I did the work for you"
๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @jmikolay
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Justin does the heavy lifiting for his audience. Now it's way easier for them to get into @mkobach's mind
๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
Behold the mind of @mkobach
I organized and distilled his last 3,000 tweets into a summary of his big ideas, in three parts...
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BONUS TIP:

8. You've been told wrong

๐—ช๐—ต๐—ฎ๐˜? The "You've been told wrong"
๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @SahilBloom
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Sahil challenges his audience with that second line. People are going to read just to see if he's right!
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๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
To outperform, you need serious competitive advantages.
But contrary to what you have been told, most of them don't require talent.
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