7 Copy Hooks for SaaS Customers to Drive Conversions
Read a curated list of copywriting hooks and tips with examples for your SaaS products from copywriting experts and SaaS Founders to grow your SaaS.
Table of Contents
We curated the best copy hooks for SaaS customers to drive conversions from experts. Let’s GO!
Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Your copy is not bad. Your hook is.
The hook is what makes or breaks success.
Here are 7 ways you can hook your customer for a SaaS product:
𝗪𝗵𝗮𝘁? The "I know what I'm talking about" 𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁?
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Establishes credibility 1st, then tells you what he learned from that experience.
I’ve audited 500+ websites over the past 6 years.
Here are 17 learnings to help your landing page convert
𝗪𝗵𝗮𝘁? The "bold promise" 𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @alexgarcia_atx
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Whether if it delivers or not it's irrelevant, the bold promise is what lures people in. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲
𝗪𝗵𝗮𝘁? The "This is what you get"
𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @joulee
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? It sets expectations upfront. You get 10 tweets on this specific.
Good execution vs. bad execution, in 10 tweets:
Bad execution: Pick two—time, quality, or cost.
Good execution: Thoughtfully choosing the scope such that things are built on time, on budget, and at a high level of quality.
𝗪𝗵𝗮𝘁? The "exclusive insights"
𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @gregisenberg
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Gives you access to insights that are usually not available.
I interviewed 5 billionaires this week
I asked them to share their lessons learned on startups, life and entrepreneurship
𝗪𝗵𝗮𝘁? The "I know what you need"
𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @RandallKanna
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Randall knows here audience to perfection. This hook just solves one of their biggest pain points: tech interviews.
Here’s a list of resources for developers who want to crush the technical interview.
𝗪𝗵𝗮𝘁? The "zero to hero"
𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @JoePompliano
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? A classic then vs now as a teaser is always a safe bet. We all love success stories.
Conor McGregor in 2007:
- Working as a plumber • Living with his parents • Thousands of dollars in debt • Cashing $235 weekly welfare checks
Now, @TheNotoriousMMA is the highest-paid athlete in the world — bringing in $180 million last year.
𝗪𝗵𝗮𝘁? The "I did the work for you"
𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @jmikolay
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Justin does the heavy lifiting for his audience. Now it's way easier for them to get into @mkobach's mind
Behold the mind of @mkobach
I organized and distilled his last 3,000 tweets into a summary of his big ideas, in three parts...
𝗪𝗵𝗮𝘁? The "You've been told wrong"
𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @SahilBloom
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Sahil challenges his audience with that second line. People are going to read just to see if he's right!
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