7 Copy Hooks for SaaS Customers to Drive Conversions

Read a curated list of copywriting hooks and tips with examples for your SaaS products from copywriting experts and SaaS Founders to grow your SaaS.

7 Copy Hooks for SaaS Customers to Drive Conversions
We curated the best copy hooks for SaaS customers to drive conversions from experts. Letโ€™s GO!
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Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Updated: 28/02/2022

Your copy is not bad. Your hook is.
The hook is what makes or breaks success.
Here are 7 ways you can hook your customer for a SaaS product:

1. I know what I'm talking about

๐—ช๐—ต๐—ฎ๐˜? The "I know what I'm talking about" ๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜?
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Establishes credibility 1st, then tells you what he learned from that experience.
Example-
Iโ€™ve audited 500+ websites over the past 6 years.
Here are 17 learnings to help your landing page convert

2. Bold promise

๐—ช๐—ต๐—ฎ๐˜? The "bold promise" ๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @alexgarcia_atx
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Whether if it delivers or not it's irrelevant, the bold promise is what lures people in. ๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ

3. This is what you get

๐—ช๐—ต๐—ฎ๐˜? The "This is what you get"
๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @joulee
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? It sets expectations upfront. You get 10 tweets on this specific.
๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
Good execution vs. bad execution, in 10 tweets:
Bad execution: Pick twoโ€”time, quality, or cost.
Good execution: Thoughtfully choosing the scope such that things are built on time, on budget, and at a high level of quality.

4. Exclusive insights

๐—ช๐—ต๐—ฎ๐˜? The "exclusive insights"
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๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @gregisenberg
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Gives you access to insights that are usually not available.
๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
I interviewed 5 billionaires this week
I asked them to share their lessons learned on startups, life and entrepreneurship

5. I know what you need

๐—ช๐—ต๐—ฎ๐˜? The "I know what you need"
๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @RandallKanna
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Randall knows here audience to perfection. This hook just solves one of their biggest pain points: tech interviews.
๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
Hereโ€™s a list of resources for developers who want to crush the technical interview.

6. Zero to hero"

๐—ช๐—ต๐—ฎ๐˜? The "zero to hero"
๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @JoePompliano
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? A classic then vs now as a teaser is always a safe bet. We all love success stories.
๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
Conor McGregor in 2007:
  • Working as a plumber โ€ข Living with his parents โ€ข Thousands of dollars in debt โ€ข Cashing $235 weekly welfare checks
Now, @TheNotoriousMMA is the highest-paid athlete in the world โ€” bringing in $180 million last year.

7. I did the work for you

๐—ช๐—ต๐—ฎ๐˜? The "I did the work for you"
๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @jmikolay
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Justin does the heavy lifiting for his audience. Now it's way easier for them to get into @mkobach's mind
๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
Behold the mind of @mkobach
I organized and distilled his last 3,000 tweets into a summary of his big ideas, in three parts...
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BONUS TIP:

8. You've been told wrong

๐—ช๐—ต๐—ฎ๐˜? The "You've been told wrong"
๐—ช๐—ต๐—ผ ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐˜? @SahilBloom
๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ? Sahil challenges his audience with that second line. People are going to read just to see if he's right!
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๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ
To outperform, you need serious competitive advantages.
But contrary to what you have been told, most of them don't require talent.
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Written by

Ricky
Ricky

Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.