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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- Why are hooks important for your ads
- How to start with hooks today
- 1. Social proof
- 2. Stop this, do that
- 3. An improved product
- 4. A product that actually works
- 5. Selling the features
- 6. Get rid of a problem
- 7. The benefit without the problem
- 8. Testimonials
- 9. An improved product
- 10. Statistics
- 11. Secret to success
- 12. A nostalgic feeling
- 13. FOMO discounts
- 14. A must-have
- 15. Selling a unique product
- 16. Tired of this, do that
- 17. Unbelievable
- 18. Start with a simple statement for your hooks
- 19. Share some breaking news
- 20. Leverage copywriting in your hooks
- 21. Use hooks on creatives
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Why are hooks important for your ads
How to start with hooks today
1. Social proof
- See how 5,000+ men beat obesity in just 60 days
- Discover how 30,000 women became financially independent in just 30 days
2. Stop this, do that
- Stop wasting time scheduling manually, try [product name] instead
- Stop throwing money on countless gadgets, [product name] replaces them all
3. An improved product
- Finally, a tweet scheduler that wonβt leave you confused
- Finally, a schedule tool that wonβt send your calendar slots
4. A product that actually works
- Finally, an analytics tool that actually is private
- Finally, a tent thatβs actually durable
5. Selling the features
- Take photos like a PRO (if selling a camera or a smartphone)
- Chop quickly and safely like a PRO (if selling a kitchen knife)
6. Get rid of a problem
- Get rid of back pain once and for all with our new generation posture corrector
- Get rid of acne once and for all with our natural skin toner
7. The benefit without the problem
- Now you can finally sleep throughout the night without grinding your teeth
- Now you can finally lose weight without starving yourself
8. Testimonials
- How this little tool helped me get rid of my headaches
- How this tea made me lose pounds overnight
9. An improved product
- Imagine how ice cream tastes like, but better
- Imagine Legos, but better
10. Statistics
- 73% of cat owners struggle with broken furniture, but these couch protectors solve the problem overnight
- 81% of people over 40 suffer from back pain, but this posture corrector helps in just 3 days of using
11. Secret to success
- This lipstick is my only secret to having full lips
- This kit is the only secret to my pearly white teeth
12. A nostalgic feeling
- This game will bring you back to the 90s
- This gadget will make you feel like a teenager again
13. FOMO discounts
- Get 20% off on all purchases until 06/06/22
- Get 50% off only for the next 24 hours
14. A must-have
- A must-have purse for everyone who wants to carry their whole life inside
- A must-have game for everyone who needs to relax
15. Selling a unique product
- The only jacket with not 2, but 3 faces
- The only knife that cuts everything but your fingers
16. Tired of this, do that
- Tired of planning your meals every week? Check out our smoothies which come with the right macros and micros
- Tired of constant back pain? Our posture corrector can help
17. Unbelievable
- You will never believe how quickly I lost weight with these all-natural supplements
- You will never believe how quickly I brushed my hair with this rotating hairbrush
18. Start with a simple statement for your hooks
19. Share some breaking news
- A unique way of presenting an idea or a twist on something to grab attention.
- Used in the newsroom/journalism <- study headlines for ideas.
- Often translates to short-form copy as the first line/overall theme.
- The 3 Biggest Mistakesβ¦
- What Everyone Gets Wrong About XYZ
- If Youβre Running Ads In 2022, You NEED to See This
- What Personal Trainers Will Never Tell You
- Is This the Biggest Health Scam of 2022?
20. Leverage copywriting in your hooks
- Quotes
- Contrarian Statement
- Question
- Testimonials
- Parody of quotes
21. Use hooks on creatives
- MASSIVE text overlay hooks
- power quotes (top bar with 3-5 word hook) on your videos
- new 3-6s hook to your previous top-performing videos
- native IG text + TikTok comment overlays
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.