Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
We curated the best lessons learned from experts running ads for your SaaS. Let’s go!
💡
Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Updated on: 06/07/2022
Dante St James shares one of his biggest learnings from running ads:
1. Ads and funnels are dying
17-step funnels and nurturing campaigns are dying. We're waking up to the hooks and scams.
So what's next?
Better-researched creative video ads
Understanding that multi-channel is better than single-channel
Asking customers what they want before advertising to them
Sebastian Esqueda shares a tip that works for any type of ad run for your SaaS.
2. Know what you are doing
The trick to becoming great at TikTok ads, Fb ads, google ads, any platform is to test more than you currently know.
If you have a strategy that’s decent, expand on it and come up with new stuff to test. It is what will differentiate you from every other advertiser
Hook: Question-based hooks work best for most products.
Ad length: Get your ads down to <40s.
Subs: Add subs to all your ads.
Sound: Test music vs. narration.
CTA: Optimise your offer.
8. Add exclusions
Since Google bundled GDN with YouTube, the effectiveness of custom intent has been diluted, so make sure you’re adding relevant exclusions across your campaigns.
Look at the placements report - is the YouTube content your ads are serving against relevant
9. Measure incrementality
For TOF, all I care about is Add To Cart %. Compare this to your FB TOF campaigns using the GA shopping behavior report.
I also look at click & view based reporting in the Google Ads attribution report.
For BoF, it’s all about ROAS.
John Luke grew a SaaS to $28k in MRR in less than 90 days using only Facebook Ads.
That was the end of 2020.
Here's what he'd do today:
10. Find creator content
The first thing you should do is find creators to produce content for your SaaS
The goal: Push video on creators’ account and re-purpose for Paid Ads
Inspiration for content:
Platform Walkthrough
Benefit Display
Skits
But how can you find creators?
Option 1: Reach out to them yourselves
Go on TikTok and search keywords in your niche to find creators posting about relevant topics
Option 2: These influencer/creator experts have resources & tools to help you crush
11. Use Different Style Creatives
We only used static images when scaling to $28k MRR
Now, you should double down on diversifying content
UGC Content
Explainer Videos
Motion Graphics
12. Take Advantage of TikTok
While TikTok was super new and we didn't use it on this SaaS, but now you can crush it.
Kelvin Brown thinks that HOOKS are important but they are NOT.
Let me explain to you with 3 reasons that will change your thoughts about Hooks.
13. Take notice of watch time
For what do you need a good Hook is you can’t do your best to make people watch your video until the end?
TikTok push videos to the FYP based on their watch time.
You can say during the video “The best part is at the end” or “Wait till you see it”
14. Don’t have more than 10 transitions.
This is relevant to entertaining your audience.
The more frames you have on your creative the more engaged and entertained will be your audience.
Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels