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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Ads and funnels are dying
- 2. Know what you are doing
- 3. Choose your targeting wisely
- 4. Connect your Google Merchant Center feed.
- 5. Choose your bid strategy.
- 6. Choose your initial creative.
- 7. Optimize your ad creative.
- 8. Add exclusions
- 9. Measure incrementality
- 10. Find creator content
- 11. Use Different Style Creatives
- 12. Take Advantage of TikTok
- 13. Take notice of watch time
- 14. Don’t have more than 10 transitions.
- 15. Have good lighting and camera quality
- 16. How to breakdown competitor ad runs
- How to spy on YouTube ads
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1. Ads and funnels are dying
- Better-researched creative video ads
- Understanding that multi-channel is better than single-channel
- Asking customers what they want before advertising to them
2. Know what you are doing
3. Choose your targeting wisely
- Custom intent = targeting ppl based on search queries, i.e. competitors, questions etc.
- Similar audiences = lookalikes, i.e. high-value customer segments.
4. Connect your Google Merchant Center feed.
5. Choose your bid strategy.
6. Choose your initial creative.
7. Optimize your ad creative.
- Hook: Question-based hooks work best for most products.
- Ad length: Get your ads down to <40s.
- Subs: Add subs to all your ads.
- Sound: Test music vs. narration.
- CTA: Optimise your offer.
8. Add exclusions
9. Measure incrementality
10. Find creator content
- Platform Walkthrough
- Benefit Display
- Skits
11. Use Different Style Creatives
- UGC Content
- Explainer Videos
- Motion Graphics
12. Take Advantage of TikTok
13. Take notice of watch time
14. Don’t have more than 10 transitions.
15. Have good lighting and camera quality
- Record 2-3 hooks
- Record 2-3 CTAs
- The UGC video itself (w/o hook + CTA)
16. How to breakdown competitor ad runs

- study other ads
- build a swipe file
- mystery shop your competition
- hand copy old ads
How to spy on YouTube ads
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.