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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Know the structure
- 2. Weave features with benefits.
- 3. Questions drive action
- 4. Write a "how it works" section
- 5. Problem, agitate, solution.
- 6. Reduce friction with data
- 7. Showcase demand with your copy
- 8. Replace buzzwords
- 9. Be clever AND clear
- 10. Hook, then explain.
- 11. CTA button copywriting
- 12. Product GIFs are your best friend.
- 13. Make the H1 count.
- 14. Be clear.
- 15. Inject social proof in your copy.
- 16. Only use imagery that moves the story along.
- 17. Increase site speed ASAP.
- 18. Video social proof wins.
- 19. Make it about the user.
- 20. 1 CTA only (if possible.)
- 21. Make it interactive.
- 22. Keep the home page focused.
- 23. Keep the overall design simple.
- 24. No buzzwords, just value props.
- 25. Create an ideal above the fold (ATF.)
- 26. CTAs should do exactly what they say.
- 27. Make your pricing easily accessible.
- 28. Make Them Belong
- 29. Make it Exclusive
- 30. Prove Your Value
- 31. Establish Authority
- 32. A Unique Selling Point
- 33. Add Scarcity/Urgency
- 34. A Money Back Guarantee
- 35. Delight with micro-interactions.

1. Know the structure
- Hook - reel them in • Lead - create desire • Body copy - handle objections • Offer - what you sell • Bonuses - sweeten the deal • Guarantee - risk reversal
2. Weave features with benefits.

3. Questions drive action

4. Write a "how it works" section

5. Problem, agitate, solution.

6. Reduce friction with data

7. Showcase demand with your copy

8. Replace buzzwords

9. Be clever AND clear

10. Hook, then explain.

11. CTA button copywriting

12. Product GIFs are your best friend.
13. Make the H1 count.

14. Be clear.

15. Inject social proof in your copy.

16. Only use imagery that moves the story along.

17. Increase site speed ASAP.
18. Video social proof wins.

19. Make it about the user.

20. 1 CTA only (if possible.)

21. Make it interactive.

22. Keep the home page focused.
23. Keep the overall design simple.

24. No buzzwords, just value props.

25. Create an ideal above the fold (ATF.)

26. CTAs should do exactly what they say.

27. Make your pricing easily accessible.

28. Make Them Belong
29. Make it Exclusive
30. Prove Your Value
31. Establish Authority
- experienced employees
- highly trained staff
- company history
32. A Unique Selling Point
- Volkswagen: “German Engineering”
- Maserati: “Luxury and style in exclusive cars”
33. Add Scarcity/Urgency
- Urgency: having only a certain amount of time the deal is available “This limited time offer is only available through Monday!”
- Scarcity: having only a certain amount of spots/products available “There’s only 2 spots left”
34. A Money Back Guarantee
35. Delight with micro-interactions.
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.