We curated the best high-converting SaaS landing page tips from experts. Let’s go!
Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world. 1. Know the structure Hook - reel them in
• Lead - create desire
• Body copy - handle objections
• Offer - what you sell
• Bonuses - sweeten the deal
• Guarantee - risk reversal
Play with the order.
2. Weave features with benefits.
Features tell visitors what/how. Benefits tell them why. What root issue is your product solving? Write that as your headline.
Have features with benefits on your SaaS landing page. 3. Questions drive action
Ask your visitors a compelling question that pushes attention to your CTA.
"Don't think you can make your pages look this good?" The reader can't help but click to find out more. Example:
@unbounce Ask questions to drive action on your SaaS landing page.
4. Write a "how it works" section
In three simple steps describe what users can do with your product and how it will improve their life. Example:
@copy_ai Write a how it works section on your SaaS landing page. 5. Problem, agitate, solution.
Address the main problem your visitors have. Agitate it with a short statement. Then serve your product as the ideal solution. Example:
Use the problem, agitate, solution formula on your SaaS landing page, 6. Reduce friction with data
Consideration spans are short. Use numbers to show ease of adoption: 10 minutes, zero code, done. Example:
Add data to support your SaaS landing page. 7. Showcase demand with your copy
Tell visitors how great your product is with real user statistics like recent signups, not jargon or buzzwords. Example:
@SoapBoxHQ Show demand on your SaaS landing page.
8. Replace buzzwords
Cut words like supercharge, unleash, unlock. Instead, use phrases like improve solve, or better yet, actual results and data. Example:
@harrydry Remove buzzwords and use simple words on your SaaS landing page. 9. Be clever AND clear
Utilize puns or a play on words without sacrificing clarity. Simple yet witty copy sparks interest to keep scrolling. Example:
@ritual Be clever, but clear on your SaaS landing page. 10. Hook, then explain.
Grab attention with a benefit-rich statement. Then, explain how your product gets the visitor there with ease.
This is what drives signups. Example:
@GrowSurf Hook your audience, then explain on your SaaS landing page. 11. CTA button copywriting
Your CTA button shouldn't say "get started." It should tell users the exact step they are about to take to produce action and commitment.
What happens when they click? Write that. Example:
Write a powerful CTA on your SaaS landing page.
12. Product GIFs are your best friend.
If you have a SaaS or DTC product, show. Don't tell.
Give us action shots.
13. Make the H1 count.
Your H1 is the first (and most prominent) element we see right away.
That first line of text is the difference between hooking them and losing them.
Make your H1 count on SaaS landing page. 14. Be clear.
Those great puns you thought about for your headers? They probably won't convert well. Keep it super simple. Example:
@veedstudio Be clear in your SaaS landing page. 15. Inject social proof in your copy.
Social proof isn't just logos. Find ways to showcase your success in the page copy. Example:
@ActiveCampaign Add social proof on your SaaS landing page. 16. Only use imagery that moves the story along.
If your product only needs words to describe it, don't use imagery "just because." Imagery should improve understanding. Example:
@wynter_com Add image that adds to the story on your SaaS landing page.
17. Increase site speed ASAP.
Speed can make or break a web experience.
Use Pagespeed Insights to find opportunities for your site.
18. Video social proof wins.
Testimonials are good. Video testimonials are next-level. They up your credibility and boost buyer confidence. Example:
http://testimonial.to Add video testimonials on your SaaS landing page.
19. Make it about the user.
Don't talk about the brand. Talk about the user. Make the whole page copy and design cater to them. Example:
@whereby Make your SaaS landing page about the user. 20. 1 CTA only (if possible.)
Limit CTAs to the bare minimum. The more actions you invite others to take, the fewer actions they will take. Example:
@gumroad Have only 1 CTA on your SaaS landing page.
21. Make it interactive.
Interactive elements work wonders. Use the features of your app in the design of the page to increase understanding. Example:
@JoinToucan Make your SaaS landing page interactive! 22. Keep the home page focused.
Your home page is NOT your “everything” page. You shouldn't have all features, blogs, white papers, etc. on the home page. Example:
@figma 23. Keep the overall design simple.
Extra elements distract from the core purpose. The more you have on a page, the harder it is to maintain focus. Example:
@NotionHQ Keep simple designs on your SaaS landing page. 24. No buzzwords, just value props.
Avoid fluffy buzzwords. Get to the point. Explain the benefits early, often, and clearly. Example:
@mailbrew Avoid buzzwords on your SaaS landing page. 25. Create an ideal above the fold (ATF.)
Menu, H1, Subheader, Button, and a tiny bit of social proof should all fit above the fold. Example:
@CleanShot Structure your Above the Fold (ATF) properly on your SaaS landing page.
26. CTAs should do exactly what they say.
Don't get cute or clever with button copy. Don't be vague. Tell people exactly what happens when they click it. Example:
@super_ Your SaaS landing page CTA should do exactly what it says.
27. Make your pricing easily accessible.
Don't hide pricing. Put it on a pricing page or the home page. Don't make people waste their time looking for the valuable info. Example:
@TallyForms Make your pricing easily accessible.
shares 7 Persuasion Tips That Sell.
28. Make Them Belong
Ask them to “join” or “become a member”
Building a community that you can show off through numbers and stats will get you more sales alone.
“Join 7,960 other attractive people who receive updates” 29. Make it Exclusive
People want to feel like they’re getting in on something.
Something that others don’t have access to.
Get them excited to join, signup, or buy because of the deals they’re getting.
“Get exclusive inside deals when you become a member” 30. Prove Your Value
Show your audience how you compare to the competition.
People want to know that they’re getting a good deal.
You should be answering this question for them:
“Why should I buy from you right now instead of looking at other companies?” 31. Establish Authority
Show you know what you’re talking about.
Whether it’s through:
Numbers and other statistics always work well here.
“2035 happy customers and over 9000 landing pages made” 32. A Unique Selling Point
Why should they buy from you?
Sure, you have the stats and experience to back it up, but what’s unique?
Your product/service needs to be unique.
Two good examples:
Volkswagen: “German Engineering” Maserati: “Luxury and style in exclusive cars” 33. Add Scarcity/Urgency
Nothing sells like a deadline.
Urgency: having only a certain amount of time the deal is available
“This limited time offer is only available through Monday!” Scarcity: having only a certain amount of spots/products available
“There’s only 2 spots left” 34. A Money Back Guarantee
By doing this you’re eliminating all risk for the customer. Now they have no reason not to buy. If it doesn’t work they don’t pay!
It’s always worth it to offer.
“If you don’t get results in 30 days we’ll give you your money back. No questions asked.”
35. Delight with micro-interactions.
Those subtle animations can make the experience of browsing a site more pleasant. It can put the user in a better mood and make them feel happier than before.