35 SaaS Landing Page Building Tips from Experts (2024)
Read a curated list of the best landing page tips for SaaS products with examples from landing page experts, copywriters, and SaaS Founders to grow your SaaS.
Qayyum (โQโ) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
We curated the best high-converting SaaS landing page tips from experts. Letโs go!
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Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Hook - reel them in
โข Lead - create desire
โข Body copy - handle objections
โข Offer - what you sell
โข Bonuses - sweeten the deal
โข Guarantee - risk reversal
Features tell visitors what/how. Benefits tell them why. What root issue is your product solving? Write that as your headline.
Example: @KennethCassel 's Slip.
Have features with benefits on your SaaS landing page.
3. Questions drive action
Ask your visitors a compelling question that pushes attention to your CTA.
"Don't think you can make your pages look this good?" The reader can't help but click to find out more. Example: @unbounce
Ask questions to drive action on your SaaS landing page.
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4. Write a "how it works" section
In three simple steps describe what users can do with your product and how it will improve their life. Example: @PaulYacoubian/@chris__lu with @copy_ai
Write a how it works section on your SaaS landing page.
Address the main problem your visitors have. Agitate it with a short statement. Then serve your product as the ideal solution. Example:@damengchen's Testimonial.
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Use the problem, agitate, solution formula on your SaaS landing page,
6. Reduce friction with data
Consideration spans are short. Use numbers to show ease of adoption: 10 minutes, zero code, done. Example: @matthlavacka's JobBoardSheet
Add data to support your SaaS landing page.
7. Showcase demand with your copy
Tell visitors how great your product is with real user statistics like recent signups, not jargon or buzzwords. Example: @SoapBoxHQ
Show demand on your SaaS landing page.
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8. Replace buzzwords
Cut words like supercharge, unleash, unlock. Instead, use phrases like improve solve, or better yet, actual results and data. Example:@harrydry
Remove buzzwords and use simple words on your SaaS landing page.
9. Be clever AND clear
Utilize puns or a play on words without sacrificing clarity. Simple yet witty copy sparks interest to keep scrolling. Example: @KaterinaMarkov's @ritual
Building a community that you can show off through numbers and stats will get you more sales alone.
โJoin 7,960 other attractive people who receive updatesโ
29. Make it Exclusive
People want to feel like theyโre getting in on something.
Something that others donโt have access to.
Get them excited to join, signup, or buy because of the deals theyโre getting.
โGet exclusive inside deals when you become a memberโ
30. Prove Your Value
Show your audience how you compare to the competition.
People want to know that theyโre getting a good deal.
You should be answering this question for them:
โWhy should I buy from you right now instead of looking at other companies?โ
31. Establish Authority
Show you know what youโre talking about.
Whether itโs through:
experienced employees
highly trained staff
company history
Numbers and other statistics always work well here.
โ2035 happy customers and over 9000 landing pages madeโ
32. A Unique Selling Point
Why should they buy from you?
Sure, you have the stats and experience to back it up, but whatโs unique?
Your product/service needs to be unique.
Two good examples:
Volkswagen: โGerman Engineeringโ
Maserati: โLuxury and style in exclusive carsโ
33. Add Scarcity/Urgency
Nothing sells like a deadline.
Urgency: having only a certain amount of time the deal is available
โThis limited time offer is only available through Monday!โ
Scarcity: having only a certain amount of spots/products available
โThereโs only 2 spots leftโ
34. A Money Back Guarantee
By doing this youโre eliminating all risk for the customer. Now they have no reason not to buy. If it doesnโt work they donโt pay!
Itโs always worth it to offer.
โIf you donโt get results in 30 days weโll give you your money back. No questions asked.โ
35. Delight with micro-interactions.
Those subtle animations can make the experience of browsing a site more pleasant. It can put the user in a better mood and make them feel happier than before.
Qayyum (โQโ) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels