17 CTA Tips for SaaS from Experts to Guarantee your Conversion (2023)

We curated the best CTA tips for SaaS from experts to guarantee your conversion. Let’s go!

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Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.

Use a CTA Write a killer call-to-action (CTA): Great copywriting starts with persuading the reader.. And ends with the reader taking action. Don't just use any generic CTA. ~ Zain Khan

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Read:

Jeremy Moser shares CTA tips

1. V-V-U formula

Verb, value, urgency.

Verb → get Value → graded Urgency → today

Example: @WordStream

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Read:

2. Minimize risk and effort

Surround your CTA with risk-minimizing statements. No credit card needed. Unlimited access. 70+ tools. Don't give users a reason to second guess.

Example:

@PaulYacoubian /@chris__lu ‘s @copy_ai

3. Create desire

Exclusivity, new, and FOMO are powerful ways to drive action and interest.

Use "request access" or "join waitlist" or "notify me."

Example:

@hnshah’s @usefyi

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4. Click-result formula

Tell people what will happen if they click: "View Listings" takes you directly to a listings page.

Where are users directed after clicking? Write that.

Example:

@agazdecki ‘s @microacquire

5. Use design to direct action

Design elements like arrows tell visitors exactly where they should focus attention and encourage a natural flow from headline to CTA.

Example:

@pc4media ‘s @databoxHQ

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Next to your CTA, include social proof to remove any doubts. Instead of second guessing, social proof tells users they won't regret signing up.

Example:

@BorisTane ‘s Bkmark

7. First-person phrasing

Instead of using "your," use first-person phrasing like "me." This directly involves the user and helps them commit to clicking your CTA.

Example:

@javierburon's @audienseco

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113+ SaaS Copywriting Tips from Experts (2023)

8. Eliminate friction words

Friction words: sign up, submit, invest, get started.

These all imply more steps. More steps = more time to second guess. Seamlessly flow users into your offer without the notion of added time and effort.

Example:@Airbnb

9. Instant gratification

Instant gratification is a motivating factor. Great CTAs use this psychological factor via words like "see it on your site" to imply fast solutions.

Example:

@dcancel's @Drift

10. Be true to your brand

Let your brand personality shine in your CTA. Consistency of your brand tone and voice should maintain through your call to action.

Example:

@Kaufer's @TripAdvisor

CTA could also mean potential CSS shifts for solo founders and indie founders.

Jim Raptis provides a simple tutorial on CSS aspect for the CTA.

Let's start with this simple button.

⚠️ Disclaimer: You can build a decent business with the exact same button. But if you want to WOW your users, follow the next tips to make your CTA stand out...

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Read:

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11. Add Padding

Saying it again (without feeling any guilt):

"Whitespace is your best design pal."

💡Rule of thumb:

Set the horizontal padding equal to x2 the vertical one.

You can always use other formulas but that's a quick way to make it look visually nice.

12. Use rounded corners

This advice is optional and depends on your overall UI style.

💡Rule of thumb:

Rounded corners are for modern & playful UIs • Sharp corners are for "serious" & luxury products

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Read:

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13. Capitalize Your Copies

Capital letters/words emphasize your message. Use it for the content that your users can't afford to lose.

Also, users SPEND MORE TIME reading uppercase text.

💡Rule of thumb:

Uppercase: for SHORT COPY • Capitalize: for Larger Copies

14. Add Gradient For More Emphasis

Gradients make bold statements! That's why designers choose gradient backgrounds for their CTA buttons.

To make them stand out, even more!

💡Rule of Thumb:

Use my free tool to create a decent gradient in a few clicks

15. Use Shadows

Shadows show elevation and emulate the real 3D world.

They make your button look like it's floating on a higher level upon all the other elements. It prompts you to click it!

💡Rule of thumb:

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Read: 7 copy hacks

16. Add an Outline

It's optional but you can add a solid outline to upgrade your button's aesthetics.

🤯Pro tips:

Add opacity to the border (10%-30%) • Use a gradient color for the outline

17. Use Icons

Icons help users visually identify the button's purpose with a quick glance.

Two ways to use them:

Describe the action with an icon • Show action with an arrow or chevron icon

🤯Pro tip:

Align it to the right to keep the button's text centered.