![Qayyum Rajan](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F03b09b06-3bbf-4428-bbbe-6803462a0b1b%252F0635f71f-3d23-4d19-bdf5-afac0f674091%252F1_-_Qayyum_Rajan_-_HeadshotPro_(1).png%3Ftable%3Dblock%26id%3Dc99d9b71-ee15-4992-af21-b8ab5609b352%26cache%3Dv2&optimizer=image&quality=80&width=280)
Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
Table of Contents
- 1. Nail the headline
- 2. Don't sell features. Sell superpowers
- 3. Address their concerns
- 14. Make them laugh
- 15. Incentivize action
- 16. Use numbers
- 17. Rhyme
- 8. Sell outcomes instead of features
- 9. De-risk the decision
- 10. Write a killer call-to-action (CTA)
- Note Your Top Features
- Turn Features Into Advantages
- Turn Advantages Into Benefits
- Turn Benefits Into Deep Emotions
- Put It All Together
![15 Ways to Frame and Strategize your SaaS copy](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F03b09b06-3bbf-4428-bbbe-6803462a0b1b%252F9c4980c7-b11d-40de-a7df-ce857aade8cc%252F32.png%3Ftable%3Dblock%26id%3D11ca44cd-e29e-496d-bf0f-bb2c0b5f17e4%26cache%3Dv2&optimizer=image&quality=80&width=280)
Grab their (A)ttention with a questions Create (I)nterest with a bold statement Appeal to their (D)esires with a serious claim Call them to (A)ction with a CTA
1. Nail the headline
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2Fb05323e0-5e83-476d-aaff-9c8e87f17544%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2F2da69c31-c89a-4b31-827d-095767960166%2Fs1.jpg&optimizer=image&quality=80&width=280)
2. Don't sell features. Sell superpowers
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2Fad21e9be-6071-4de7-8cc5-d9b5d3491196%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2Fe22bea81-8157-4962-b0fb-9c03dc243dc0%2Fs2.jpg&optimizer=image&quality=80&width=280)
3. Address their concerns
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2F393bf2b0-db2b-4753-94b1-0dfa60c403c7%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2F4f90bc7a-d33c-40ea-bc57-1fac94c8db97%2Fs3.jpg&optimizer=image&quality=80&width=280)
14. Make them laugh
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2Fd6991a57-4a8b-4855-98e7-abbe4c2fb90b%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2F734e2dcf-ae44-494e-8553-a1129eb9af9c%2Fs4.jpg&optimizer=image&quality=80&width=280)
15. Incentivize action
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2F71c95da4-abcc-4576-b33a-086934e77514%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2Fa410820d-7313-49ae-96d0-b75ed5856139%2Fs5.jpg&optimizer=image&quality=80&width=280)
16. Use numbers
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2F4616dd36-f446-45ad-9d88-7546ed11d262%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2F51694653-52bb-4a45-89db-3c7a00711170%2Fs6.jpg&optimizer=image&quality=80&width=280)
17. Rhyme
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2F6844fd51-dab8-436f-9666-a152889e8dac%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2Fc35b922c-af77-4067-a0e7-1187a4c02962%2Fs7.jpg&optimizer=image&quality=80&width=280)
8. Sell outcomes instead of features
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2Ffbb0d14f-7aec-40bd-a772-0b1093c5467a%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2F2e0c286a-4ff4-414f-8101-7b3e3f84420e%2Fs8.jpg&optimizer=image&quality=80&width=280)
9. De-risk the decision
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2Ff0efa74d-5796-4a93-8802-17ebdbd5648a%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2Ff001da2d-42e6-40ed-bb5e-25be010ca713%2Fs9.jpg&optimizer=image&quality=80&width=280)
10. Write a killer call-to-action (CTA)
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2F0c407645-ce64-420a-97d6-7c18bc890cf9%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2Fbd568973-b349-416e-944b-e45b5afdc603%2Fs10.jpg&optimizer=image&quality=80&width=280)
- How to turn features into advantages
- How to turn advantages into benefits
- How to turn benefits into deep emotions
Note Your Top Features
- Different speed levels
- The kind of battery it has
- Different massager heads
Turn Features Into Advantages
- Increased comfort and effectiveness
- Long battery life
- The right head for every body part
Turn Advantages Into Benefits
- Fast and painless recovery
- No frustration from constant battery charging
- Having the right tools to solve your specific problem
Turn Benefits Into Deep Emotions
- Freedom from pain and fear
- Peace of mind during treatment
- Having confidence that you’ll feel better soon
Put It All Together
- Use deep emotions for primary angles
- Use benefits to find secondary angles
- Use advantages to round out your copy
- Use features to inform your customer
Written by
![Qayyum Rajan](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F03b09b06-3bbf-4428-bbbe-6803462a0b1b%252F0635f71f-3d23-4d19-bdf5-afac0f674091%252F1_-_Qayyum_Rajan_-_HeadshotPro_(1).png%3Ftable%3Dblock%26id%3Dc99d9b71-ee15-4992-af21-b8ab5609b352%26cache%3Dv2&optimizer=image&quality=80&width=280)
Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels