RickyRicky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Nail the headline
- 2. Don't sell features. Sell superpowers
- 3. Address their concerns
- 14. Make them laugh
- 15. Incentivize action
- 16. Use numbers
- 17. Rhyme
- 8. Sell outcomes instead of features
- 9. De-risk the decision
- 10. Write a killer call-to-action (CTA)
- Note Your Top Features
- Turn Features Into Advantages
- Turn Advantages Into Benefits
- Turn Benefits Into Deep Emotions
- Put It All Together
Grab their (A)ttention with a questions Create (I)nterest with a bold statement Appeal to their (D)esires with a serious claim Call them to (A)ction with a CTA
1. Nail the headline
2. Don't sell features. Sell superpowers
3. Address their concerns
14. Make them laugh
15. Incentivize action
16. Use numbers
17. Rhyme
8. Sell outcomes instead of features
9. De-risk the decision
10. Write a killer call-to-action (CTA)
- How to turn features into advantages
- How to turn advantages into benefits
- How to turn benefits into deep emotions
Note Your Top Features
- Different speed levels
- The kind of battery it has
- Different massager heads
Turn Features Into Advantages
- Increased comfort and effectiveness
- Long battery life
- The right head for every body part
Turn Advantages Into Benefits
- Fast and painless recovery
- No frustration from constant battery charging
- Having the right tools to solve your specific problem
Turn Benefits Into Deep Emotions
- Freedom from pain and fear
- Peace of mind during treatment
- Having confidence that you’ll feel better soon
Put It All Together
- Use deep emotions for primary angles
- Use benefits to find secondary angles
- Use advantages to round out your copy
- Use features to inform your customer
Written by
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
