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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.

What is Copywriting?
- The problem you are solving • The benefits you are unlocking
- Here's my product • Here's what it does • Here's what's so good about it
- Here's your problem • Here's the benefit of solving it • Here's why what you've tried has failed • And by the way here's a product that will help you solve it
- This is what I do
- This is what it does
- This is why it's cool
- This is what you're facing
- This is how I can help you solve that
- This is what differentiates me
- This is why this product is right for you
- This is my promise
- Define your ideal customer
- Write directly to them
- Their problem • Why it's a problem • What they've tried in the past • What happens if you solve it
- What problem am I solving? • Whose problem am I solving? • What emotion am I creating? • What action am I encouraging? • What benefit am I unlocking?
- Simple language • As few words as possible
- just • that • very • really • literally • actually • certainly • probably • basically
- utilizes → uses • in order to → to • facilitates → helps • whether or not → whether • due to the fact that → because
- The medium • The reading environment
Why do you need Copywriting?
How can Copywriting help your SaaS or business?
- Social Media posts
- Emails Online Ads
- Facebook Messenger
- Capture Pages
- Sales Pages
- Blog Posts (yup!)
- Articles (yup!)
- Wherever you write a dang word! (sorry!)
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.