RickyRicky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. V-V-U formula
- 2. Minimize risk and effort
- 3. Create desire
- 4. Click-result formula
- 5. Use design to direct action
- 6. Social proof reduces hesitancy
- 7. First-person phrasing
- 8. Eliminate friction words
- 9. Instant gratification
- 10. Be true to your brand
- 11. Add Padding
- 12. Use rounded corners
- 13. Capitalize Your Copies
- 14. Add Gradient For More Emphasis
- 15. Use Shadows
- 16. Add an Outline
- 17. Use Icons
Use a CTA Write a killer call-to-action (CTA): Great copywriting starts with persuading the reader.. And ends with the reader taking action. Don't just use any generic CTA. ~ Zain Khan
1. V-V-U formula
2. Minimize risk and effort
3. Create desire
4. Click-result formula
5. Use design to direct action
6. Social proof reduces hesitancy
7. First-person phrasing
8. Eliminate friction words
9. Instant gratification
10. Be true to your brand
11. Add Padding
12. Use rounded corners
- Rounded corners are for modern & playful UIs • Sharp corners are for "serious" & luxury products
13. Capitalize Your Copies
- Uppercase: for SHORT COPY • Capitalize: for Larger Copies
14. Add Gradient For More Emphasis
15. Use Shadows
16. Add an Outline
- Add opacity to the border (10%-30%) • Use a gradient color for the outline
17. Use Icons
- Describe the action with an icon • Show action with an arrow or chevron icon
Written by
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
