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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Overindex on Momentum
- 2. Vulnerability as differentiation
- 3. Quality > Quantity
- What makes a quality tweet?
- 4. Apply inversion
- 5. Leverage the Readwise leaderboard
- 6. Build Specified Swipe Files
- 7. Leverage copywriting psychology
- 8. Use funnels on your Twitter
- 9. Mine the internet
- 10. Build a support system
- 11. Build your content buckets backward
- 12. Better Presentation
- 13. Share your experience with someone who is starting today
- 14. Use Emoji's like a bullet
- 15. Explain the current situation
- 16. Target common problem
- 17. Use homophone
- 18. Underrated / Overrated
- 19. Unpopular opinion
- 20. Go with the trend
- 21. Leave your audience in suspense
- 22. Show them the stats

1. Overindex on Momentum
- @hey_bernie grew from 0-20k+ after writing ~25 threads in 25 days
- @alexgarcia_atx 32x'ed his following after posting for 5 weeks straight
2. Vulnerability as differentiation
- Recognize your mistakes
- Share the wins and the losses
- Take a side but concede if wrong
3. Quality > Quantity
What makes a quality tweet?
- Ask yourself: Is this take counter-intuitive, counter-narrative or driven from personal experience?
- Look at your content last month, is it repetitive?
- Conduct the "so-what" test.
4. Apply inversion
- Lots of list threads? Tell a story in your thread.
- Lots of links? Convert your blog posts into tweet threads.
5. Leverage the Readwise leaderboard
- Discover new accounts.
- Learn thread writing techniques.
- Gain content inspiration.
6. Build Specified Swipe Files
- One solely on Twitter hooks
- One solely on how people integrated CTAs
- One solely on marketing threads
- Match intent with curation.
7. Leverage copywriting psychology
- Announcement
- Problem
- Solution
8. Use funnels on your Twitter
- Tweet targeting a wide audience to grow your account.
- Tweet about a core issue (ie. early-stage startups) to see who engages.
- Tweet with e a CTA for those people w/ shared interest to reach out.
9. Mine the internet
- Old email exchanges.
- First drafts of websites.
- Legendary newspaper headlines.
10. Build a support system
- Workshopping content.
- Brainstorming new ideas.
- Sending you cool inspiration.
11. Build your content buckets backward
12. Better Presentation
13. Share your experience with someone who is starting today
14. Use Emoji's like a bullet
15. Explain the current situation
16. Target common problem
17. Use homophone
18. Underrated / Overrated
19. Unpopular opinion
20. Go with the trend
21. Leave your audience in suspense
22. Show them the stats
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.