Open main menu
Hire Me
ShopAbout
Newsletter

How to create viral content for your SaaS?

We discuss how to create viral content for your SaaS with insights and examples curated from content marketing experts and SaaS founders.

Content MarketingCreating Content
•
Table of Contents
How to create viral content for your SaaS?
We curated the best ways to create viral content for your SaaS from experts. Let’s go!
💡
Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Updated on: 05/23/2022

How to create viral content for your SaaS?

Ricky shares how to make viral content
A regular boring technical product made 700% rise in sales
That too with a $50 budget
How?
By making viral content.

How Blendtec created viral buzz for their product

Blendtec is a blender manufacturing company. They figured out the right way to create buzz for their product. And they didn't do any out-of-the-world marketing.
They just recorded a video. And made huge sales. Tim - the engineer and founder made home blenders. In 1995 he entered the bread-making space.
And solved a huge problem in the market. By creating a home blender that milled the finest flour- at the cheapest price. The product made was great. But no one really knew about it. This was 1999.
He hires George - the marketing guy. George never worked with a budget so low. But he noticed something on his first day.
A pile of sawdust on the floor. It turned out it was Tom in the factory. He turned 2×2 boards to dust.
Doing his routine durability testing. George had an idea to make the blender famous. He went out to the market with $50. And returned with
• marbles
• golf balls
• rake
He set to work, Put on a lab coat on Tom. Put the marbles in the blender, and put Tom and the blender in front of a camera.
"Imagine tossing a handful of marbles into your home blender".
The marbles turned to fine powder.
Next, the Golf ball was pulverized.
The rake was turned to powder.
George posted the videos on YouTube and crossed his fingers.
💡
Read:
People were amazed.
It was called "surprisingly awesome" and "the ultimate blender".
It racked up 6 million views in the first week.
People started to ask what else could it rack?
  • hard drives • samurai sword • nintendo controllers • justin beiber CDs • iPhone
The video series titled "will it blend".
It received more than 300 million views.
Sales was up by 700%.
From videos made for $50.

3 lessons to create viral content for your SaaS:

  • you don't need a crazy adv budget
  • you can 'make' something viral
  • create content that can spark conversations
P.S. This story is inspired from a book - Contagious.

7 ways to go viral

Aadit Sheth shares 7 Genius Marketing Tactics To Make You Go Viral

1. Build A Cult

People associate themselves with this particular group. Elon Musk, Tom Brady, Michael Saylor. Example: Bitcoin Laser Eyes
notion image

2. Entertain Millions Online

Create funny, engaging content online and promote your offer.
Example: Lil Nas X and Old-town Road.

3. Don't Sell Features, Sell Results.

"1,000 songs in your pocket." Tell a story that resonates Example: Apple iPod
notion image

4. Say The Unexpected

Instead of explaining how "cheap" something is, Say why it's so expensive. Example: @WearAtoms Shoes
notion image

5. Use A Catchy Slogan

Own a phrase that the entire world pronounces. Example: Nike's "Just Do it"
notion image

6. Create Controversy

Controversy attracts 10x more eyeballs. Sometimes, for free. Example: Tesla's Cybertruck (Credits: @goodmarketingHQ)
notion image

7. Break World Records

Red Bull sponsored a skydiver attempting the highest freefall. It became the most viewed live stream ever. Example: Red Bull Stratos
notion image
 

Written by

Ricky
Ricky

Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.

    Related posts

    Content Marketing StrategyContent Marketing
    •

    How to do Customer Research for your SaaS Content Marketing (2023)

    We discuss how you can do customer research for your SaaS growth, its benefits, and how useful and practical doing customer research is for SaaS founders.

    Content MarketingContent Marketing StrategySEO
    •

    What is Content Strategy in SEO for SaaS

    We discuss how to create an effective content strategy for your SaaS to rank in SEO with curated insights from SEO experts and SaaS founders.

    Content Marketing
    •

    How to do Content Marketing for SaaS Founders (2023)

    We discuss how you can run content marketing for your SaaS growth, its benefits, and how useful and practical running content marketing is for SaaS founders.

    Content MarketingContent Marketing Research
    •

    How to do competitor analysis for your SaaS Blog Post

    We discuss how you can perform competitor analysis for your SaaS growth with insights from content marketing experts and SaaS founders.

    Growth MarketingReferrals
    •

    How referrals and word of mouth can help your SaaS grow? (2023)

    We discuss how you can apply referrals and word-of-mouth marketing for your SaaS with insights and examples from growth marketing experts and SaaS founders.

    Content Marketing
    •

    Understanding the content terminology as a SaaS founder

    We discuss how you can differentiate between various content terms and meanings for your SaaS with insights from content marketing experts and SaaS founders.

    Content Marketing ResearchSocial Media MarketingReddit
    •

    How Reddit can help you with SaaS Market Research?

    We discuss how you can apply reddit for market research for your SaaS with insights from content marketing experts, reddit experts, and SaaS founders.

    SEOOn-Page SEO
    •

    Use featured snippets to rank your SaaS content for SEO

    We discuss how you can rank your SaaS with featured snippets in SEO curated from SEO experts and SaaS founders.

    SEOKeywords
    •

    Keyword Research for SaaS SEO: A Realistic Actionable Strategy! (2023)

    We discuss how you can perform keyword research for your SaaS growth with insights from SEO experts and SaaS founders.