RickyRicky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
How to perform competition analysis for your SaaS SEO
1. Check Out the SERP
2. Read the top article
- Length (1,000+ words generally tend to do better)
- Date (how fresh is the content?)
- Author (who are they and is there a bio page)?
- Images, video or infographics
- Structure (lists, bullets etc.)
- Quality (is it well written?)
3. Look for Keyword Usage
- Title Tag
- Meta Description
- H1
- URL
- Alt-Tags
- Body copy
4. Look for Schema Markup
5. Check the Backlinks
- Referring Domains
- Total backlinks
- Lower ranking articles (if the URL in Position 1 has fewer backlinks than other pages, it may be ranking so well because of the quality of content rather than links)
- As long (or longer) than the URL in Position 1
- Uses your target keyword effectively
- Provides added value than what's currently ranking (i.e. newer/better info, additional resources etc.)
6. Use Schema to outrank your competitors
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
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