Qayyum (โQโ) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Step 1: Assessment of your existing plugins if you are using Wordpress for your SaaS SEO
Clean up the unused , update the old, and find overlaps to merge. If you have a big team working on the CMS, make everyone provide a case for theirs.
This can be a big win driven by SEO / content teams. Identify unused JS that could be dealt with accordingly. You can do this in Dev Tools. Just head to More Tools > Coverage > & go!
This shows which scripts & CSS files were not critical or were unused during the page load. Of course, some JS is important after the page loads and when users interact with elements. (note: "some").
Choosing the file and visiting the "Source" tab shows you the unused lines of code for review, but your developer can assess this best.
(code that's not needed for the page's main functionality.) you can mark the script's URL with "defer" or "async".
Unless there is a specific reason not to, all third-party scripts should be loaded with either defer or async by default.
A good solution could also be bundling & code-splitting. This technique "splits" the code, cleans it up, & creates neat bundles for critical and non-critical code.
Some well-known bundlers are Webpack, Browserify & Rollup (but best handled by web dev specialists!).
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Step 3: Heavy Scripts
@Ryte_EN to crawl sites with Lighthouse and then understand the templates with heavy scripts, checking a few manually to uncover what could be optimized (e.g. deferred or bundled/split), and then creating my priority.
Qayyum (โQโ) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels