Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
Table of Contents
- Why is Reddit important to for your SaaS market research?
- How Reddit can help you with SaaS Market Research?
- Reddit can help you understand your SaaS market's language
- Reddit can help you identify your SaaS buyer persona
- Your SaaS can identify product-related problems with Reddit
- 5 steps to use the Reddit platform to initiate your SaaS research:
- 3 Pro-tips on doing market research on Reddit:
- 5 Tips to use Reddit effectively for your SaaS Market Research
- 1. Be a Redditor
- 2. Be Mindful of Your Content
- 3. Know the Different Types of Content
- 4. Be Real
- 5. Be Respectful
It blows my mind when people undervalue Reddit. Massive niche communities have literally self-assembled into named categories and aggregated content from all over the internet FOR YEARS. And it’s still an afterthought when professionals talk about market research. ~ Eddie
Reddit has 430 Million monthly active users worldwide. That gives a lot of conversion chances. It is a social media platform that mainly focuses on creating clusters of content through its users. A user-centered platform, in the sense that the users post content that gets upvotes or downvotes. The content that gets upvoted most rises to the top. There is a concept of subreddit - content clusters of specific interests, likes, and dislikes, the users can participate in any community. This gives an opportunity to create a niche, that could prove helpful for audience-building purposes. ~ Jeff Bullas
Reddit is one of the best market research tools for one reason: It’s anonymous. So people say what they REALLY think and feel. Some real gold in there. Find it and use it. ~ George Ten
Market research hack: Go through Reddit, Facebook groups, and Twitter for customer avatars. Interact with them, and see how they use the words around the problems your product can solve. Add them to your copy. Psychological keywords hammering. ~ Aditya Gohil
- Your audience demographics (age, gender, location etc.),
- What are their dreams/goals?
- What are their problems?
Personally, I love Reddit when doing keyword research. It really helps me to find out what people are talking about in different niches. To get a feel for their problems, and what kind of content they're looking for. Do you have any favorite places to do keyword research? ~ Carolina Posma
- Real simple, people go on here to complain (like most Social Media platforms).
- Just listen and read.
- Makes your job so much easier.
Market research hack: Never ever-ever do your research on platforms where people "present" themselves. Twitter, Facebook (who uses that anyway?), Instagram, and TikTok are places where people play pretend. Reddit, Forums, and Amazon Reviews are where you'll find gold. ~ Koeguel | Utopian
- Create a very informative article with a link to your product/blog
- Identify subreddits where your clients are
- Post it to small subreddits
- Answer all the comments
- If you get upvotes, post it to big communities.
Reddit is honestly an underrated site for market research. Go to the subreddit(s) where your audience hangs out. Whip out some questions and write them down: • Terms they use • Inside jokes (if any) • Content you can reuse • What they don't like Identify your perfect customer using that info. ~ Luxconduct
Two ways to make market research easy: • Google “Reddit Fitness (or any niche)” and read the top engaging posts • Download the chrome extension “discussion button“ and it’ll popup more forums in your niche You’ll find an endless pool of problems, thoughts, and desires. ~ Ciaran Houlihan
Reddit is an insanely good place to do market research. But you need to go in knowing exactly what you’re looking for. Here’s couple things you should know about your audience - What keeps them up at night - What’s the source of their pain - What gets them out of bed ~ Alex Ramos
Yeah! It's very difficult to market yourself on Reddit. I'm using Reddit for idea validation and market research mostly. ~ Jim Raptis
Don't get me wrong: Reddit is an unparalleled resource for market research, as it's filled with people with problems; talking about those problems, reinforcing those problems. But you MUST remember that's what they are; people with problems. Don't stare too long at the abyss, etc. ~ Jamie McSloy