How to begin YouTube as a SaaS Founder

We discuss how you can begin a YouTube channel for your SaaS product with insights from YouTubers, social media marketing experts and SaaS founders.

How to begin YouTube as a SaaS Founder
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Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Updated on: 02/04/2022

We curated expert tips on how you as a SaaS founder can begin YouTube:
Letโ€™s GO!
Ali Abdaal says It takes between 52 and 152 videos to get your first 1,000 subs on YouTube. The trick to creating all these videos is making filming and editing as frictionless as possible.

1. Consistency

The more you do something, the more itโ€™ll become a habit. All you really need to do is make one video per week. Thatโ€™s it. Focus on this weekโ€™s video, then move onto the next, before you know it youโ€™ll be on a roll.

2. Low Lift Content

If youโ€™re in this for the right reasons, youโ€™ll probably be bursting at the seams with video ideas. The best thing to do as a beginner is make videos about topics youโ€™re already passionate or knowledgeable about. Itโ€™ll make the whole experience easier and more enjoyable.

3. Bullet Point Scripts

Donโ€™t spend tons of time writing your scripts. Get pen to paper and bullet point the main topics you want to speak about - with time youโ€™ll find your flow and style.

4. Don't Overthink, Just Do It

Donโ€™t get caught up thinking about making great titles or perfect thumbnails when youโ€™re starting out. Those parts of a video are really important but it shouldnโ€™t stop you starting and getting those creative juices flowing.

5. Make Editing Easy

As you film, think about how you'll edit. I click my fingers at the start of each take to make it easy to sync audio and know where to cut. Plus, if you regularly use an intro, outro or overlay, save it as a preset.

6. Productive Downtime

When I was working full-time as a Junior Doctor, Iโ€™d spend time scripting or writing video descriptions during my lunch break.
Using these โ€˜in-betweenโ€™ moments like when youโ€™re on the train, bus, during your breaks will keep you consistent (and if youโ€™re enjoying creating content, itโ€™s also just fun)

7. Batch Filming

Timeโ€™s always a limiting factor in creating YouTube videos. If all your videos are loosely โ€œscriptedโ€ in advance, you can block out a day to batch film two or three in a row, which would give you content for the next month.
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8. Donโ€™t care about camera quality

If youโ€™ve got an iPhone, you can make YouTube videos. You donโ€™t have to go out and buy a fancy camera and lights to get started.
When youโ€™re ready to upgrade, get a good mic first. People will watch a crappy video, but they wonโ€™t listen to crappy audio

9. Re-watch Old Videos

I still do this today. When youโ€™re new to YouTube, you donโ€™t really have the data to tell you the areas to improve so watching back your old videos can give you a fresh perspective and reveal areas to improve.

10. Outsource Editing

Once youโ€™re in the flow of making videos, the best thing you can do is outsource your editing.
Itโ€™ll save so much time which you can use to script, film or work on other projects like starting a newsletter (which everyone should definitely do).
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Written by

Ricky
Ricky

Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.

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