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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Brands that win with influencer marketing figured something out
- 2. Influencer marketing is MOST EFFECTIVE for brands with high-quality, physical products
- 3. Work with creators > "influencers"
- 4. Influencer marketing = designing a community
- 5. Performance influencer marketing
- 6. Seek long-term relationships over one-off campaigns
- 7. Most SaaS startups should start with nano and micro-influencers
- 8. Seek relationships with fast-growing influencers
- 9. Offer creative control
- 10. Know when to "gift"
- 11. Attribution is notoriously difficult in influencer marketing
- 12. Seeding
- 13. Every good product has fans, you just don't know it yet
- 14. Find the rising stars, not the superstars
- 15. Can't afford macro-influencers who are brand aligned? Ask them to invest
- 16. Partner swaps without cold reach out
- 17. Run Google Ads on popular affiliate/partner programs in your niche
- 18. Rank on affiliate keywords and offer your program as an alternative
- 19. Follow this 3-phase strategy
- Seeding Phase
- Qualification Phase
- Ambassador Phase

1. Brands that win with influencer marketing figured something out
- Start small: Run giveaways with your influencers. Let them provide value (free product) to their audiences.
- Then scale: Create products with your best, long-term influencers—they're brand ambassadors. Run a collab. Get them to invest in your brand
2. Influencer marketing is MOST EFFECTIVE for brands with high-quality, physical products
- Quality products: Influencers prefer to promote products they actually use (+ strong word of mouth amplifies returns from campaigns)
- Physical products show well through video & photo.
3. Work with creators > "influencers"
4. Influencer marketing = designing a community
- Create a referral system for them to sign up other influencers
- Give them a % of sales generated by influencers they activate
5. Performance influencer marketing
- They pay some cash for their best creator's content.
- Then ALSO pay a small % of each sale that comes in through their affiliate link.
6. Seek long-term relationships over one-off campaigns
7. Most SaaS startups should start with nano and micro-influencers
- Nano influencers: Under 10k followers
- Micro-influencers: ~10-100k
- Macro influencers: 100k +
8. Seek relationships with fast-growing influencers
9. Offer creative control
- The content needs to be authentic, not scripted.
- Creators know their audience best. Give them a chance to create content that goes viral/gets great engagement.
10. Know when to "gift"
11. Attribution is notoriously difficult in influencer marketing
12. Seeding
13. Every good product has fans, you just don't know it yet
14. Find the rising stars, not the superstars
15. Can't afford macro-influencers who are brand aligned? Ask them to invest
16. Partner swaps without cold reach out
17. Run Google Ads on popular affiliate/partner programs in your niche
18. Rank on affiliate keywords and offer your program as an alternative
19. Follow this 3-phase strategy
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Seeding Phase
Qualification Phase
Ambassador Phase
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.