.png&optimizer=image)
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Keep your landing page simple
- 2. Be Relevant
- 3. Make the next move easy
- 4. The Perfect Headline
- 5. Use EMOTION triggering visuals
- 6. Hick's Law
- 8. Goal Gradient Effect
- 9. Feedforward
- 10. Fresh Start Effect
- 11. Scarcity
- 12. Variable Reward
- 13. Loss Aversion
- 14. Von Restorff Effect
- 15. Cashless Effect
- 16. Confirmation Bias
- 17. Storytelling Effect
- 18. Cognitive Overload
- 19. Fresh Start Framing
- 20. Magic Solution
- 21. Sell the Dream
- 22. Share the benefit, not the product
- 23. Turn your feature sections into narratives
- 24. Give users a sense of FOMO (Fear Of Missing Out)
- 25. Show users how easy it is to get started by handling objections
- 26. Motivate users to take the next steps
- 27. Keep your visuals simple
- 28. Landing page psychology best practices
- 29. Use social proof to emphasize value & benefits
- 30. Show that your product is sued by people just like your target audience
- 31. Clearly label your audience
- 32. The Time Game
- 33. Internal Linking
- 34. Persuasion
- 35. Increase perceived value with Time
- 36. Increase perceived value with Effort
- 37. Increase perceived value with Money
- A Case Study: How Smart Coin got 50% of unique site visitors = 100% of all unique SMRT wallets with memes and psychology

- feel easy
- provide value
- make them feel like they're the right person to buy your product
1. Keep your landing page simple
2. Be Relevant
- Challenges
- Pain points
- Motivations
- Goals
- Needs
3. Make the next move easy
4. The Perfect Headline
- Short and clear
- Should be about what the reader will get out of it.
- Highlight the solution to the problem.
- In the Present tense.
- Use negative words
- Use numbers
- You, your and you're
5. Use EMOTION triggering visuals
Marketing is psychology + math. When creating your landing page, include NLP( Natural Language Principles) principles. A structure that starts with emotions and hooks, justifies their purchase with logic, builds trust, and finally remove objections and risks. ~ Darius Kunca
6. Hick's Law

8. Goal Gradient Effect

9. Feedforward

10. Fresh Start Effect

11. Scarcity
- Urgency
- Screening
- Limited spots

12. Variable Reward
- Quizzes
- Bonuses
- Giveaways
13. Loss Aversion

14. Von Restorff Effect

15. Cashless Effect
- PayPal
- Apple Pay
- Google Pay

16. Confirmation Bias

17. Storytelling Effect

18. Cognitive Overload
- Fear of missing out
- Social proof
- Scarcity
- Add urgency to CTA copy.
- Add review stars social proof higher on the page.
19. Fresh Start Framing
- Headline primes visitor to think about email marketing.
- βFree monthβ offer reduces risk.
- βFresh start" frame drives action.
- Add an offer to the CTA: "Get a fresh start and a free month"
- Make offer stand out (I missed it in my first read-through)
- Explain why I should watch the video and tell me how long it is.
20. Magic Solution
- Headline grabs me with an easy solve to a hard problem.
- Subhead shows how they do the magic (subscription concierge).
- Image supports message: "Cancel subscriptions as easily as you delete apps".
- Show price to reduce fear.
- Add social proof to reduce doubts.
- Change CTA copy to mirror visitor's job to be done: "Review my Subscriptions".
21. Sell the Dream
- Headline promises dream state without the usual constraint.
- CTA describes exactly what I want to do.
- Made in Webflow badge shows proof that the tool works.
- More social proof: Used for X websites, by X marketers, etc.
- Add time to value statement: "Professional website in minutes, no code needed".
22. Share the benefit, not the product
- Start with an action verb
- Make a bold claim
- Talk directly to your persona
23. Turn your feature sections into narratives
- Dig at your audience's problem
- Twist the knife at why the problem is bad
- Share your feature's solution
24. Give users a sense of FOMO (Fear Of Missing Out)
- "2,194 trials started"
- "25,000+ privacy community"
25. Show users how easy it is to get started by handling objections
- "Join our Beta. It's free."
- "No credit card required"
- "Cancel anytime"
26. Motivate users to take the next steps
- "Get started" β "Sign up now to automate Slack"
- "Join us" β "Start learning"
27. Keep your visuals simple
28. Landing page psychology best practices
- Use scarcity to drive customer action.
- Add time-based scarcity such as time-limited deals.
- Add quantity-based scarcity such as limited stock.
29. Use social proof to emphasize value & benefits
- Add real-time counters & notifications to underscore the popularity of the offer.
- Add reviews & ratings from customers.
30. Show that your product is sued by people just like your target audience
- Use reviews & testimonials from customers who fit your target customer profile.
- Use images & copy that echoes the demographics & psychographics of your target customers.
31. Clearly label your audience
- Refer to your customers by the groups or qualities they want to identify themselves like expert marketers, hardworking salespeople and etc.
Want to increase your landing page's CVR? Use these 7 psychology principles: 1. Authority 2. Scarcity 3. Exclusivity 4. Price sensitivity 5. Social proof 6. Risk reversal 7. Loss aversion (FOMO) Watch your CVR go up. ~ Web Design Wizard
32. The Time Game
- The dwell time (time spent on your website) increases if users spend their time watching the videos as videos have a greater CTR (Click-through rate) over text.
- This avoids users from immediately bouncing back from the website.
- A lower bounce rate and increased dwell time indicate Google that the content on your website is relevant to users.
- Content relevance acts as an SEO factor and improves your site's ranking.
33. Internal Linking
- You can add CTA at the end of the video like, "Click on the link below to download my e-book." or "Click on the link below to unleash top courses."
- If the content is paid, the CTR is higher when CTA comes via video.
- If CTR is more, users are directed to another web page of your site via an internal link.
- If users spend time on different web pages of your website, then Google considers your website important and ranks your site higher on SERP.
34. Persuasion
- It is a proven fact that video content is highly persuasive if you have good selling and speaking skills.
- You can consider the introductory video as a two-minute one-on-one conversation with your website visitor.
- This gives you a chance to, βTell about yourself. βWhat you have to offer. βWhat can a prospect expect. βEstablishes a better relationship with your customer, etc...
- Personally, I feel having a video is always an added advantage.
35. Increase perceived value with Time
36. Increase perceived value with Effort
37. Increase perceived value with Money
A Case Study: How Smart Coin got 50% of unique site visitors = 100% of all unique SMRT wallets with memes and psychology
- Exploited the abhorrent lack of creativity currently in crypto (most projects are just cheap knockoffs).
- Analyzed prior on-chain buy/sell patterns to model our tokenomics in as digestible a way as possible ( @IronFinance, @dydxprotocol, @Frost_FI, @danielesesta, @dogecoin)
.gif)
- The "Double-Double": every time TVL doubled, APR also doubled.
- The "Bollinger Band Booster": if the price of $SMRT fell below the danger zone, a temporary "boost" in APR was triggered.
- Not hyper-logical
- Brandable memes
Written by
.png&optimizer=image)
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.