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Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
Table of Contents
- 1. Load Time
- 2. Generic Language and Templates
- 3. Distractions
- 4. Visual Disconnect
- 5. Bad Mobile Experience
- 6. Not Addressing Buyer Concerns
- 7. Too Complicated
- 8. Bland & weak
- 9. Poor Grammar
- 10. Jacked & Flashy
- 11. No intrigue & mystery
- 12. Cliché & pointless words
- 13. Writing long blocks of copy
- 14. Chaotic, nonsensical sentences
- 15. It loads too slow
- 16. It has distractions
- 17. It has bad mobile experience
- 18. It doesn't handle objections
- 19. It asks for too much information
- 20. It's not optimized for skimming
- 21. It has bad CTAs
- 22. Too much going on = Too few conversions

1. Load Time
2. Generic Language and Templates
- Google Ads
3. Distractions
4. Visual Disconnect
5. Bad Mobile Experience
6. Not Addressing Buyer Concerns
- Free trials?
- Testimonials?
- Money back guarantee?
7. Too Complicated
8. Bland & weak
- Excitement
- Curiosity
- Angry
- Greed
- Fear
9. Poor Grammar
- this is.wrong
- I think it should, Be done
10. Jacked & Flashy
- !!!! or !?!?
- WRITING IN ALL CAPS.
- Flashy colors.
- Insulting the reader.
- Curse words.
11. No intrigue & mystery
- by giving a solution or secret IN the hook.
12. Cliché & pointless words
13. Writing long blocks of copy
- Keep short sentences.
- Use simple words.
- Make copy sound conversational.
- Use more (.) than (,)
- Start sentences with conjunctions like "but" or "and"
14. Chaotic, nonsensical sentences
- Commas.
- Periods.
- Pauses.
- Conjunctions.
15. It loads too slow
16. It has distractions
- Header
- Footer
- Chatbots
17. It has bad mobile experience
- One-column layout
- No horizontal scroll
- Buttons are easy to click (at least 48x48px)
- Text is readable (don't use font less than 16px)
18. It doesn't handle objections
19. It asks for too much information
- First pet's name
- Age of your mother
- Other bullshit nobody needs to know
- There should be a balance
- Keep in mind the quality of leads you need
20. It's not optimized for skimming
- Use spacing
- Use bullet points
- Use headings hierarchy
- Drive their attention
- Show them what to read
- And how to read it
21. It has bad CTAs
- Button color
- And button text
- CTA color
- Use contrasting color
- Consider the color meaning
- Don't mess up with your branding (so many does it)
- CTA text
- Buy now
- Submit
- Anything else NOBODY want to do
- Specific
- Benefit-oriented
- Time-sensitive (bonus points)
22. Too much going on = Too few conversions
Written by
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Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels