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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Load Time
- 2. Generic Language and Templates
- 3. Distractions
- 4. Visual Disconnect
- 5. Bad Mobile Experience
- 6. Not Addressing Buyer Concerns
- 7. Too Complicated
- 8. Bland & weak
- 9. Poor Grammar
- 10. Jacked & Flashy
- 11. No intrigue & mystery
- 12. ClichΓ© & pointless words
- 13. Writing long blocks of copy
- 14. Chaotic, nonsensical sentences
- 15. It loads too slow
- 16. It has distractions
- 17. It has bad mobile experience
- 18. It doesn't handle objections
- 19. It asks for too much information
- 20. It's not optimized for skimming
- 21. It has bad CTAs
- 22. Too much going on = Too few conversions

1. Load Time
2. Generic Language and Templates
- Google Ads
3. Distractions
4. Visual Disconnect
5. Bad Mobile Experience
6. Not Addressing Buyer Concerns
- Free trials?
- Testimonials?
- Money back guarantee?
7. Too Complicated
8. Bland & weak
- Excitement
- Curiosity
- Angry
- Greed
- Fear
9. Poor Grammar
- this is.wrong
- I think it should, Be done
10. Jacked & Flashy
- !!!! or !?!?
- WRITING IN ALL CAPS.
- Flashy colors.
- Insulting the reader.
- Curse words.
11. No intrigue & mystery
- by giving a solution or secret IN the hook.
12. ClichΓ© & pointless words
13. Writing long blocks of copy
- Keep short sentences.
- Use simple words.
- Make copy sound conversational.
- Use more (.) than (,)
- Start sentences with conjunctions like "but" or "and"
14. Chaotic, nonsensical sentences
- Commas.
- Periods.
- Pauses.
- Conjunctions.
15. It loads too slow
16. It has distractions
- Header
- Footer
- Chatbots
17. It has bad mobile experience
- One-column layout
- No horizontal scroll
- Buttons are easy to click (at least 48x48px)
- Text is readable (don't use font less than 16px)
18. It doesn't handle objections
19. It asks for too much information
- First pet's name
- Age of your mother
- Other bullshit nobody needs to know
- There should be a balance
- Keep in mind the quality of leads you need
20. It's not optimized for skimming
- Use spacing
- Use bullet points
- Use headings hierarchy
- Drive their attention
- Show them what to read
- And how to read it
21. It has bad CTAs
- Button color
- And button text
- CTA color
- Use contrasting color
- Consider the color meaning
- Don't mess up with your branding (so many does it)
- CTA text
- Buy now
- Submit
- Anything else NOBODY want to do
- Specific
- Benefit-oriented
- Time-sensitive (bonus points)
22. Too much going on = Too few conversions
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.