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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- Why your SaaS landing page is not converting?
- Benefit-oriented
- Don’t lead people to think, “I don’t need that.” Lead them to think, “I want that.”
- People saying yes to the benefits are subconsciously saying yes to your product or service.
- Story Time
- 12 Questions to ask yourself to fix conversions
- What drives a conversion on a SaaS landing page?
- There are two main ways to increase conversions to your landing page:
- Focus on your structure to increase your SaaS landing page conversions.
- Optimizations won’t fix a page that doesn’t match your visitor’s expectations.
- Match the temperature of your messaging to the temperature of your traffic
- Craft a compelling headline
- Make sure you know the difference between what a value prop is.
- Make it scroll-stopping
- Make them believe it
- Build urgency
- Give them a clear call to action
- Case Study: How Jim increased his landing page conversion for MagicPattern
- 1. Describe your product briefly
- 2. Add beautiful visual content
- 3. Live preview
- 4. Use videos for features
- 5. Above the Fold was never dead
- 6. Social Proof is powerful
- 7. KISS your onboarding
- What to do next? Here’s a step-by-step practical approach to increase SaaS landing page conversions
- I wrote a sales page... Spent money on ads... And it didn't sell.
- Here are 8 things that make me $600k of sales: A Masterclass.
- What’s the problem?
- Find someone in your target market and show him or her the page.
- Change the hook + lead
- GTMetrix
- Show your page to a fellow copywriter
- Use recording software.
- Add a timer
- Change your offer
- Change medium to product fit

Most of you think you have a traffic problem when really you have a conversion problem. You can pay for quality traffic but you can't pay for someone to convert. Focus on maximizing your landing page conversion and see how much revenue goes up with the same level of traffic. ~ Sachin
Why your SaaS landing page is not converting?
Benefit-oriented
Don’t lead people to think, “I don’t need that.” Lead them to think, “I want that.”
People saying yes to the benefits are subconsciously saying yes to your product or service.
Story Time
12 Questions to ask yourself to fix conversions
- Can you currently measure the performance of your landing page? Including views, CTA clicks and conversions?
- Do you have a compelling benefits-based heading and sub-heading that resonates with your buyer persona?
- Do you use a clear product image or video to show (not tell) the visitor about your product
- Does your landing page have one strong, visual and consistent call to action?
- Have you powerfully captured your visitor's pain and frustration with the current process or solution they use?
- Have you clearly outlined and quantified how your product helps users realise that benefit via its features?
- Have you highlighted customer testimonials, case studies, or other 'proof' that highlights authority and capability?
- Is your copy easily scanned, clear and precise? Is it clear in a few seconds what you do?
- Does your landing page look professional and trustworthy?
- Is your landing page beautiful and functional on all devices?
- Have you had a potential customer, colleague, or industry influencer review your page?
- Are you prepared to continue refining and testing your landing page to increase conversion?
Clarity is King. Context is Queen. Creative/ Conversion is the Prince. Your landing page should be able to tell the consumer: → WHAT → WHY → HOW you do what you do. It should also be able to make the consumer VISUALIZE it. Write the copy first then design around it ~ The MD Panda
What drives a conversion on a SaaS landing page?
A simple trick to increase your landing page or website conversion rate: As someone scrolls through your landing page/site, they should feel their questions are being answered with every scroll. Your page should actively fight the reasons why someone would NOT convert. ~ NIk Sharma
There are two main ways to increase conversions to your landing page:
- Increase motivation
- Reduce friction
- Naming their struggle and answer what's in it for them?
- Showing social proof as evidence to increase trust.
- Answer their questions and worries upfront.
- Clearly stating the benefits.
- Strong design.
- Showing a clear call to action.
- Shortening the time to value.
- Simplifying the sign-up experience.
- What ultimately convinced you to buy?
- What questions did you have?
- How were they answered?
- What would you change?
A landing page that has a high conversion rate and a landing page that looks cool and follows best practices are polar opposites. ~ KT
- Creative
- Headline
- Ad copy
- Welcome the prospect
- Reinforce their decision to click
- Push them to convert
- Have a strong CTA.
Focus on your structure to increase your SaaS landing page conversions.
Optimizations won’t fix a page that doesn’t match your visitor’s expectations.
Match the temperature of your messaging to the temperature of your traffic
- Unaware: No knowledge of anything except their own identity or opinion. Avoid marketing to.
- Problem-Aware: Feels she has a problem, but doesn’t know there’s a solution.
- Solution-Aware: Knows the result he wants, but not that your product provides it.
- Product-Aware: Knows what you sell, but isn’t sure it’s right for her.
- Most Aware: Knows your product, they are almost ready to make a decision, only needs a little push.
Craft a compelling headline
- What am I getting out of this?
- Why should I care?
- What bad alternative do people use when they lack your product?
- How worse would life be if your product didn't exist?
- How is your product better than the bad alternative?
Make sure you know the difference between what a value prop is.
- Description of product
- Mission statement
- List of features
- List of benefits
- Tagline
- Unique/Different
- Desirable
- Specific
- Concise
Make it scroll-stopping
- Share a bold claim
- Address key objections
- Trigger an emotional reaction
- Speak directly about their pain
Make them believe it
- Reviews
- Star ratings
- Testimonials
- Case studies
Build urgency
- Economy
- Remote work
- Creator economy
- Employee wellbeing
Give them a clear call to action
Do a VSL and put it into your landing page or portfolio. Guarantee that'll increase conversions.~ Kyle
Case Study: How Jim increased his landing page conversion for MagicPattern
1. Describe your product briefly
2. Add beautiful visual content
3. Live preview
4. Use videos for features
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5. Above the Fold was never dead
6. Social Proof is powerful
7. KISS your onboarding
What to do next? Here’s a step-by-step practical approach to increase SaaS landing page conversions
I wrote a sales page... Spent money on ads... And it didn't sell.
Here are 8 things that make me $600k of sales: A Masterclass.
- Headline
- Lead
- Body copy
- Offer
- Guarantee
- Bonuses
- FAQ
- Click
- View
- ATC
- IC
- Purchase
- Click -> View
What’s the problem?
- Irrelevant traffic (clicked by mistake)
- Slow page load
- View -> ATC
- ATC -> IC
- IC -> Pur
- Showed ATC button before building enough value.
- Payment gateway (or currency) not fitting your geo-targeting.
- Technical problem with the payment gateway.
Find someone in your target market and show him or her the page.
Change the hook + lead
GTMetrix
Show your page to a fellow copywriter
Use recording software.
Add a timer
Change your offer
Change medium to product fit
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.