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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Be as specific as possible about why your product exists and who it can help.
- Bannerbear does this really well.
- 2. Show - don't tell - the value of your product with a demo
- Jetboost
- Bannerbear
- Memberstack
- Veed
- 3. Build a specific landing page for product features + the results.
- 4. Have lots of Documentation
- 6. And some recommended things that you should be doing anyway
- 7. Adding a Before and After
- 8. Add a lot more stuff on your landing page that helps your customer move forward!
- 9. Everydae will tell you to put your customers in your shoes
- 10. Banquist tells you why it is a unique product
- 11. JobBoardSheet shows you to handle customer objections
- 12. Dormio explains its primary benefit!
- 13. Silva adds an emotional touch!
- 14. Socios can make its voice heard…
- 15. Counterweight Creative can have a bold promise
- 16. Haako can show the dream through visuals
- 17. Ladybird Driving School can become a little more specific
- 18. Hero section - First user screen
- 19. Offer section
- 20. ‘Why choose Elementor PRO’ section
- 21. End of why to choose Elementor section
- 22. What's inside the Elementor section?
- 23. Comparison section
- 24. Offer section. After comparison, they push users to take action
- 25. Social proof section
- 26. Awards section
- 27. FAQ section
- 28. Basecamp paints a picture of life with and without their product
- 29.Buymeacoffee uses simple plain language!
- 30.Emailoctopus uses testimonials really well…
- 31.SenjaHQ shows, not tells!
- 32.Beehiiv
- 33. 6 core components framework of landing pages
- Student Transformation
- Course Content and Preview
- Social Proof
- Pricing
- Teacher
- FAQs
- Conclusion: Use TearDowns to build a better SaaS landing page

1. Be as specific as possible about why your product exists and who it can help.
- Screenshots > illustrations
- Results > features
Bannerbear does this really well.
2. Show - don't tell - the value of your product with a demo
Jetboost
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Bannerbear
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Memberstack
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Veed
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3. Build a specific landing page for product features + the results.
- Product: list out the 3 most used features of your product and build a page for each.
- Results: think about the JTBD your product is used for. Build a page for each.
- Figure out what people are searching for whilst *on* your site (use Nocodelytics )
- Build landing pages for the most popular searches.

4. Have lots of Documentation
6. And some recommended things that you should be doing anyway
- Social proof everywhere - with specific examples for specific pages.
- CTAs throughout - don't forget to handle objections.
- Integrations - has the added bonus of increasing your credibility!
7. Adding a Before and After
- Before: it was really just 1 landing page. Nothing really compelling about it.
- After: explains *why* it exists and not just what it does. Shows the value more clearly.
8. Add a lot more stuff on your landing page that helps your customer move forward!
- Finish the demos (one for each feature).
- Finalize the copy for the solutions/use cases sections
- Add more specific pages for different search terms.
- More documentation!
9. Everydae will tell you to put your customers in your shoes
10. Banquist tells you why it is a unique product
11. JobBoardSheet shows you to handle customer objections
12. Dormio explains its primary benefit!
13. Silva adds an emotional touch!
14. Socios can make its voice heard…
15. Counterweight Creative can have a bold promise
16. Haako can show the dream through visuals
17. Ladybird Driving School can become a little more specific
18. Hero section - First user screen
- Funny doggie video - feel some positivity.
- Main offer, short and to the point.
- 2x CTA, leads to section to choose a plan.
- Sticky header. Logo + Timer for urgency + CTA
- Lowest priority on the page for those who would like to try.
19. Offer section
- Headline "Limited Time" -conveys urgency.
- The main offer has a clear visual distinction.
- Assurance, don't like it - get your money back.
- User can try before buying it, lowest priority in this section.
20. ‘Why choose Elementor PRO’ section
- A Simple question stated in a heading
- The heading and the sub-heading talks about the benefits. Answers the questions short and clear
- Expand on benefit, maximum 2x sentences
21. End of why to choose Elementor section
- Interactive animations to visualize the value.
- After all benefits - CTA is a must.
22. What's inside the Elementor section?
- Haven't clicked the last CTA? Not enough reasons? Here are more details…
- Showing what's inside this builder and what user could do.
- Maybe that helped to convince user click that CTA.
23. Comparison section
- Before buying, some users would like to compare with something else. They give a comparison with their free version.
- Showing contrast with differences between FREE and PRO
24. Offer section. After comparison, they push users to take action
- Urgent headline
- Timer to support the headline.
- CTA has the same copy as others on the page. Less confusion to users, and repeats the message.
25. Social proof section
- The headline which states "Pro's use it and recommends".
- Only show just how many of the 5 stars they have.
- It has PRO in it: with name, what they do, and image of them.
- The recommendation is specific to what they do with Elementor
26. Awards section
- You are not sure what kind of award it is? New users would feel the same.
- Awards are pretty recent, which means they were compared with something else on the market and received these. Proof of good product +++
27. FAQ section
- If users scrolled till the end, it might be they have some questions.
- The first question is expanded. It's about the money back, the biggest concern.
- Wanna know more? Check out more answers. Lowest priority.
28. Basecamp paints a picture of life with and without their product
29.Buymeacoffee uses simple plain language!
30.Emailoctopus uses testimonials really well…
31.SenjaHQ shows, not tells!

32.Beehiiv

33. 6 core components framework of landing pages

Student Transformation
Course Content and Preview
Social Proof
Pricing
Teacher
FAQs
Conclusion: Use TearDowns to build a better SaaS landing page
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.