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Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
Table of Contents
- 1. Consistency beats brilliance
- 2. Reverse engineer what the best do.
- 3. Comments are content
- 4. Pick a niche
- 5. Make a catchy profile headline
- 6. Write like you are talking to a friend over coffee or a cocktail
- 7. Connect with active people who have liked similar content
- 8. Actively listening
- 9. Comment back to people
- 10. Repurpose, Repurpose, Repurpose
- 11. Have a different Headline
- 12. Add industry and value to your Headline
- 13. Add the right keywords
- 14. Find your unique value
- 15. Don’t get your value wrong
- 16. Turn qualitative results to quantitative results
- 17. Use this formula to craft your LinkedIn Headline
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- 74,332 followers
- 45,232,344 post impressions
- Too many friends to count.
1. Consistency beats brilliance
2. Reverse engineer what the best do.
- Bookmark 10 big content creators in your niche
- Study their posts and activity
- Read the comments on their posts
3. Comments are content
4. Pick a niche
5. Make a catchy profile headline
6. Write like you are talking to a friend over coffee or a cocktail
7. Connect with active people who have liked similar content
8. Actively listening
- read comments
- read comments on other people in your niche posts
- read DMs
9. Comment back to people
10. Repurpose, Repurpose, Repurpose
11. Have a different Headline

12. Add industry and value to your Headline
- Relevant industry keywords
- A unique value proposition
![A Linkedin headline example with [industry keyword] + [value proposition]](https://usenotioncms.com/proxy-prod/block/23189bd4-ab84-4323-8520-5e99be2857b0/03b09b06-3bbf-4428-bbbe-6803462a0b1b/589b7002-44a6-4e43-b976-494d139eb7e2/Untitled.png)
13. Add the right keywords

14. Find your unique value
- How have I helped the companies I've worked for?
- What results have my work driven for them?
- How is my approach different from others?
15. Don’t get your value wrong
- SaaS Marketing Manager Becomes I help SaaS startups add 25k users in 12 months without ads
- Data Scientist Becomes I use big data to help hospitals reduce readmission rates by 17.5% across 2.5M patients
16. Turn qualitative results to quantitative results
- Scope (Budget, # Users, etc)
- Efficiency / Productivity
- Time (how long something took)
- Comparison
- Asking other teams about the impact your work made
17. Use this formula to craft your LinkedIn Headline
Written by
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Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels