.png&optimizer=image)
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Consistency beats brilliance
- 2. Reverse engineer what the best do.
- 3. Comments are content
- 4. Pick a niche
- 5. Make a catchy profile headline
- 6. Write like you are talking to a friend over coffee or a cocktail
- 7. Connect with active people who have liked similar content
- 8. Actively listening
- 9. Comment back to people
- 10. Repurpose, Repurpose, Repurpose
- 11. Have a different Headline
- 12. Add industry and value to your Headline
- 13. Add the right keywords
- 14. Find your unique value
- 15. Don’t get your value wrong
- 16. Turn qualitative results to quantitative results
- 17. Use this formula to craft your LinkedIn Headline
.png&optimizer=image)
- 74,332 followers
- 45,232,344 post impressions
- Too many friends to count.
1. Consistency beats brilliance
2. Reverse engineer what the best do.
- Bookmark 10 big content creators in your niche
- Study their posts and activity
- Read the comments on their posts
3. Comments are content
4. Pick a niche
5. Make a catchy profile headline
6. Write like you are talking to a friend over coffee or a cocktail
7. Connect with active people who have liked similar content
8. Actively listening
- read comments
- read comments on other people in your niche posts
- read DMs
9. Comment back to people
10. Repurpose, Repurpose, Repurpose
11. Have a different Headline

12. Add industry and value to your Headline
- Relevant industry keywords
- A unique value proposition
![A Linkedin headline example with [industry keyword] + [value proposition]](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy%2Fblock%2F39d4b39d-510e-4610-848f-4cf41e49d122%252F589b7002-44a6-4e43-b976-494d139eb7e2%252FUntitled.png&optimizer=image)
13. Add the right keywords

14. Find your unique value
- How have I helped the companies I've worked for?
- What results have my work driven for them?
- How is my approach different from others?
15. Don’t get your value wrong
- SaaS Marketing Manager Becomes I help SaaS startups add 25k users in 12 months without ads
- Data Scientist Becomes I use big data to help hospitals reduce readmission rates by 17.5% across 2.5M patients
16. Turn qualitative results to quantitative results
- Scope (Budget, # Users, etc)
- Efficiency / Productivity
- Time (how long something took)
- Comparison
- Asking other teams about the impact your work made
17. Use this formula to craft your LinkedIn Headline
Written by
.png&optimizer=image)
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.