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RickyRicky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- The structure of your hero above-the-fold section is what makes or breaks your landing page
- 1. Nail your above-the-fold hero section headline
- 2. Write a Sub Headline That Fuels Your headline
- 3. Use Your Creative To Spark The Consumers’ Imagination
- 4. Use Social Proof To Build Credibility
- 5. Get The Customer To Take Action
- Case Studies of successful above-the-fold hero sections in landing pages
- Who you help
- What you help your users achieve
- How you're going to help your users achieve it
The structure of your hero above-the-fold section is what makes or breaks your landing page
- Headline - Big, Bold Idea
- Subheadline - Supports your H1 and introduces your product
- Creative - Product photo, GIF, or video
- Social proof - Supports your claims
- CTA - Drives action
1. Nail your above-the-fold hero section headline
2. Write a Sub Headline That Fuels Your headline
- Explain how the value is created
- How the process/product works
3. Use Your Creative To Spark The Consumers’ Imagination
- Paints the picture
- Brings your words to life
- Creates an expectation
- Don't just tell someone what you do, show them what you do.
4. Use Social Proof To Build Credibility
5. Get The Customer To Take Action
Case Studies of successful above-the-fold hero sections in landing pages
- Logan shares an interesting hero section of a course.
- Simple clear messaging
- Shows the product
- Single CTA
- Concise description of what the product does
Written by
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
