
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
Table of Contents
- The structure of your hero above-the-fold section is what makes or breaks your landing page
- 1. Nail your above-the-fold hero section headline
- 2. Write a Sub Headline That Fuels Your headline
- 3. Use Your Creative To Spark The Consumers’ Imagination
- 4. Use Social Proof To Build Credibility
- 5. Get The Customer To Take Action
- Case Studies of successful above-the-fold hero sections in landing pages

- Who you help
- What you help your users achieve
- How you're going to help your users achieve it
The structure of your hero above-the-fold section is what makes or breaks your landing page

- Headline - Big, Bold Idea
- Subheadline - Supports your H1 and introduces your product
- Creative - Product photo, GIF, or video
- Social proof - Supports your claims
- CTA - Drives action
1. Nail your above-the-fold hero section headline




2. Write a Sub Headline That Fuels Your headline
- Explain how the value is created
- How the process/product works

3. Use Your Creative To Spark The Consumers’ Imagination
- Paints the picture
- Brings your words to life
- Creates an expectation
- Don't just tell someone what you do, show them what you do.

4. Use Social Proof To Build Credibility

5. Get The Customer To Take Action

Case Studies of successful above-the-fold hero sections in landing pages
- Logan shares an interesting hero section of a course.

- Simple clear messaging
- Shows the product
- Single CTA
- Concise description of what the product does


Written by

Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.