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RickyRicky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
How to perform competition analysis for your SaaS SEO
1. Check Out the SERP
2. Read the top article
- Length (1,000+ words generally tend to do better)
- Date (how fresh is the content?)
- Author (who are they and is there a bio page)?
- Images, video or infographics
- Structure (lists, bullets etc.)
- Quality (is it well written?)
3. Look for Keyword Usage
- Title Tag
- Meta Description
- H1
- URL
- Alt-Tags
- Body copy
4. Look for Schema Markup
5. Check the Backlinks
- Referring Domains
- Total backlinks
- Lower ranking articles (if the URL in Position 1 has fewer backlinks than other pages, it may be ranking so well because of the quality of content rather than links)
- As long (or longer) than the URL in Position 1
- Uses your target keyword effectively
- Provides added value than what's currently ranking (i.e. newer/better info, additional resources etc.)
6. Use Schema to outrank your competitors
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
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