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7 Copy Hooks for SaaS Customers to Drive Conversions

We curated the best copy hooks for SaaS customers to drive conversions from experts. Let’s GO!

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Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.

Updated: 28/02/2022

Alex Lull points out the common flaw people make

Your copy is not bad. Your hook is.

The hook is what makes or breaks success.

Here are 7 ways you can hook your customer for a SaaS product:

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How Copywriting can help your SaaS?

1. I know what I'm talking about

𝗪𝗵𝗮𝘁? The "I know what I'm talking about" 𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁?

@heyblake

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Establishes credibility 1st, then tells you what he learned from that experience.

Example-

I’ve audited 500+ websites over the past 6 years.

Here are 17 learnings to help your landing page convert

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Read:

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113+ SaaS Copywriting Tips from Experts (2023)

2. Bold promise

𝗪𝗵𝗮𝘁? The "bold promise" 𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @alexgarcia_atx

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Whether if it delivers or not it's irrelevant, the bold promise is what lures people in. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲

50 Marketing Threads That Will Teach You More Than Any Marketing Class

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15 SaaS Headline Examples from Experts to Drive Conversions

3. This is what you get

𝗪𝗵𝗮𝘁? The "This is what you get"

𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @joulee

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? It sets expectations upfront. You get 10 tweets on this specific.

𝗘𝘅𝗮𝗺𝗽𝗹𝗲

Good execution vs. bad execution, in 10 tweets:

Bad execution: Pick two—time, quality, or cost.

Good execution: Thoughtfully choosing the scope such that things are built on time, on budget, and at a high level of quality.

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Read:

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15 Ways to Frame and Strategize your SaaS copy

4. Exclusive insights

𝗪𝗵𝗮𝘁? The "exclusive insights"

𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @gregisenberg

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Gives you access to insights that are usually not available.

𝗘𝘅𝗮𝗺𝗽𝗹𝗲

I interviewed 5 billionaires this week

I asked them to share their lessons learned on startups, life and entrepreneurship

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24 Strategies & Formulae for your SaaS Copywriting

5. I know what you need

𝗪𝗵𝗮𝘁? The "I know what you need"

𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @RandallKanna

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Randall knows here audience to perfection. This hook just solves one of their biggest pain points: tech interviews.

𝗘𝘅𝗮𝗺𝗽𝗹𝗲

Here’s a list of resources for developers who want to crush the technical interview.

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17 CTA Tips for SaaS from Experts to Guarantee your Conversion (2023)

6. Zero to hero"

𝗪𝗵𝗮𝘁? The "zero to hero"

𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @JoePompliano

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? A classic then vs now as a teaser is always a safe bet. We all love success stories.

𝗘𝘅𝗮𝗺𝗽𝗹𝗲

Conor McGregor in 2007:

Working as a plumber • Living with his parents • Thousands of dollars in debt • Cashing $235 weekly welfare checks

Now, @TheNotoriousMMA is the highest-paid athlete in the world — bringing in $180 million last year.

This is his WILD story

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35 SaaS Landing Page Building Tips from Experts (2023)

7. I did the work for you

𝗪𝗵𝗮𝘁? The "I did the work for you"

𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @jmikolay

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Justin does the heavy lifiting for his audience. Now it's way easier for them to get into @mkobach's mind

𝗘𝘅𝗮𝗺𝗽𝗹𝗲

Behold the mind of @mkobach

I organized and distilled his last 3,000 tweets into a summary of his big ideas, in three parts...

BONUS TIP:

8. You've been told wrong

𝗪𝗵𝗮𝘁? The "You've been told wrong"

𝗪𝗵𝗼 𝘂𝘀𝗲𝘀 𝗶𝘁? @SahilBloom

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Sahil challenges his audience with that second line. People are going to read just to see if he's right!

𝗘𝘅𝗮𝗺𝗽𝗹𝗲

To outperform, you need serious competitive advantages.

But contrary to what you have been told, most of them don't require talent.

10 competitive advantages that you can start developing today