Table of Contents
- 1. Know the structure
- 2. Weave features with benefits.
- 3. Questions drive action
- 4. Write a "how it works" section
- 5. Problem, agitate, solution.
- 6. Reduce friction with data
- 7. Showcase demand with your copy
- 8. Replace buzzwords
- 9. Be clever AND clear
- 10. Hook, then explain.
- 11. CTA button copywriting
- 12. Product GIFs are your best friend.
- 13. Make the H1 count.
- 14. Be clear.
- 15. Inject social proof in your copy.
- 16. Only use imagery that moves the story along.
- 17. Increase site speed ASAP.
- 18. Video social proof wins.
- 19. Make it about the user.
- 20. 1 CTA only (if possible.)
- 21. Make it interactive.
- 22. Keep the home page focused.
- 23. Keep the overall design simple.
- 24. No buzzwords, just value props.
- 25. Create an ideal above the fold (ATF.)
- 26. CTAs should do exactly what they say.
- 27. Make your pricing easily accessible.
- 28. Make Them Belong
- 29. Make it Exclusive
- 30. Prove Your Value
- 31. Establish Authority
- 32. A Unique Selling Point
- 33. Add Scarcity/Urgency
- 34. A Money Back Guarantee
- 35. Delight with micro-interactions.
35 SaaS Landing Page Building Tips from Experts (2023)
We curated the best high-converting SaaS landing page tips from experts. Let’s go!
Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
1. Know the structure
George Ten writes
- Hook - reel them in • Lead - create desire • Body copy - handle objections • Offer - what you sell • Bonuses - sweeten the deal • Guarantee - risk reversal
Play with the order.
2. Weave features with benefits.
Features tell visitors what/how. Benefits tell them why. What root issue is your product solving? Write that as your headline.
Example: @KennethCassel 's Slip.
3. Questions drive action
Ask your visitors a compelling question that pushes attention to your CTA.
"Don't think you can make your pages look this good?" The reader can't help but click to find out more. Example: @unbounce
4. Write a "how it works" section
In three simple steps describe what users can do with your product and how it will improve their life. Example: @PaulYacoubian/@chris__lu with @copy_ai
5. Problem, agitate, solution.
Address the main problem your visitors have. Agitate it with a short statement. Then serve your product as the ideal solution. Example:@damengchen's Testimonial.
6. Reduce friction with data
Consideration spans are short. Use numbers to show ease of adoption: 10 minutes, zero code, done. Example: @matthlavacka's JobBoardSheet
7. Showcase demand with your copy
Tell visitors how great your product is with real user statistics like recent signups, not jargon or buzzwords. Example: @SoapBoxHQ
8. Replace buzzwords
Cut words like supercharge, unleash, unlock. Instead, use phrases like improve solve, or better yet, actual results and data. Example:@harrydry
9. Be clever AND clear
Utilize puns or a play on words without sacrificing clarity. Simple yet witty copy sparks interest to keep scrolling. Example: @KaterinaMarkov's @ritual
10. Hook, then explain.
Grab attention with a benefit-rich statement. Then, explain how your product gets the visitor there with ease.
11. CTA button copywriting
Your CTA button shouldn't say "get started." It should tell users the exact step they are about to take to produce action and commitment.
What happens when they click? Write that. Example:@buymeacoffee
12. Product GIFs are your best friend.
If you have a SaaS or DTC product, show. Don't tell.
Give us action shots.
13. Make the H1 count.
Your H1 is the first (and most prominent) element we see right away.
That first line of text is the difference between hooking them and losing them.
Example:@savvycal_
14. Be clear.
Those great puns you thought about for your headers? They probably won't convert well. Keep it super simple. Example:@veedstudio
15. Inject social proof in your copy.
Social proof isn't just logos. Find ways to showcase your success in the page copy. Example:@ActiveCampaign
16. Only use imagery that moves the story along.
If your product only needs words to describe it, don't use imagery "just because." Imagery should improve understanding. Example:@wynter_com
17. Increase site speed ASAP.
Speed can make or break a web experience.
Use Pagespeed Insights to find opportunities for your site.
18. Video social proof wins.
Testimonials are good. Video testimonials are next-level. They up your credibility and boost buyer confidence. Example: http://testimonial.to
19. Make it about the user.
Don't talk about the brand. Talk about the user. Make the whole page copy and design cater to them. Example: @whereby
20. 1 CTA only (if possible.)
Limit CTAs to the bare minimum. The more actions you invite others to take, the fewer actions they will take. Example: @gumroad
21. Make it interactive.
Interactive elements work wonders. Use the features of your app in the design of the page to increase understanding. Example:@JoinToucan
22. Keep the home page focused.
Your home page is NOT your “everything” page. You shouldn't have all features, blogs, white papers, etc. on the home page. Example: @figma
23. Keep the overall design simple.
Extra elements distract from the core purpose. The more you have on a page, the harder it is to maintain focus. Example: @NotionHQ
24. No buzzwords, just value props.
Avoid fluffy buzzwords. Get to the point. Explain the benefits early, often, and clearly. Example:@mailbrew
25. Create an ideal above the fold (ATF.)
Menu, H1, Subheader, Button, and a tiny bit of social proof should all fit above the fold. Example:@CleanShot
26. CTAs should do exactly what they say.
Don't get cute or clever with button copy. Don't be vague. Tell people exactly what happens when they click it. Example:@super_
27. Make your pricing easily accessible.
Don't hide pricing. Put it on a pricing page or the home page. Don't make people waste their time looking for the valuable info. Example:@TallyForms
Logan shares 7 Persuasion Tips That Sell.
28. Make Them Belong
Ask them to “join” or “become a member”
Building a community that you can show off through numbers and stats will get you more sales alone.
“Join 7,960 other attractive people who receive updates”
29. Make it Exclusive
People want to feel like they’re getting in on something.
Something that others don’t have access to.
Get them excited to join, signup, or buy because of the deals they’re getting.
“Get exclusive inside deals when you become a member”
30. Prove Your Value
Show your audience how you compare to the competition.
People want to know that they’re getting a good deal.
You should be answering this question for them:
“Why should I buy from you right now instead of looking at other companies?”
31. Establish Authority
Show you know what you’re talking about.
Whether it’s through:
- experienced employees
- highly trained staff
- company history
Numbers and other statistics always work well here.
“2035 happy customers and over 9000 landing pages made”
32. A Unique Selling Point
Why should they buy from you?
Sure, you have the stats and experience to back it up, but what’s unique?
Your product/service needs to be unique.
Two good examples:
- Volkswagen: “German Engineering”
- Maserati: “Luxury and style in exclusive cars”
33. Add Scarcity/Urgency
Nothing sells like a deadline.
- Urgency: having only a certain amount of time the deal is available “This limited time offer is only available through Monday!”
- Scarcity: having only a certain amount of spots/products available “There’s only 2 spots left”
34. A Money Back Guarantee
By doing this you’re eliminating all risk for the customer. Now they have no reason not to buy. If it doesn’t work they don’t pay!
It’s always worth it to offer.
“If you don’t get results in 30 days we’ll give you your money back. No questions asked.”
35. Delight with micro-interactions.
Those subtle animations can make the experience of browsing a site more pleasant. It can put the user in a better mood and make them feel happier than before.
Example:@sayfloat