Generating brand awareness is the act of winning someone's attention. Whether content marketing, paid marketing, or influencer marketing, attention is the bridge to building trust. Once you have it -- don't waste it
Your acquisition efforts refer to the first moment a customer exchanges their info for value creation. To optimize your acquisition efforts follow The Bullseye Framework to test and find your next growth channel.
Customers want to be delighted from the first customer touch point and ongoing. If not, the chances of getting the consumer to act drops significantly. Don’t want to ruin this ? Have an onboarding strategy that focuses on time to value.
What’s the activation/onboarding road map look like?
For ex: They just signed up for a newsletter — what’s next?
Someone just installed your app — what’s next?
Your onboarding process always answers what’s next.
There are two types of businesses:
Toot it and boot it - meaning buy once and never communicate again
Looking for a long term relationship - investing time and money in making their customers happy and a part of the life cycle of the brand
Start with the conversion events at the top of your funnel and work your way down. Are you costs normal? Is there a spike in cost after a certain event? This helps a lot to see if customers are getting stuck in a certain spot in the funnel.
8. Start with your ads
When you are looking at your ad sets, make sure you are looking at the performance of your ads prior to making a decision. This is one of the most common mistakes I see beginners make. Certain ads will resonate better/worse with certain audiences.
9. Follow the data
PLEASE PLEASE PLEASE do not make decisions based off a tiny amount of data. This is why I am not a fan of $5 a day ad sets. Allow your ads to gather enough data so you can make an objective decision.