
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.

1. Awareness
2. Acquisition
3. Activation
4. Retention
- Toot it and boot it - meaning buy once and never communicate again
- Looking for a long term relationship - investing time and money in making their customers happy and a part of the life cycle of the brand
- Acquisition (word of mouth, referrals)
- Monetization (same customer buying over and over)
- Affinity (people loving your brand)
5. Referrals
6. Revenue
7. Go through the funnel
8. Start with your ads
9. Follow the data
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.