.png&optimizer=image)
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.

What is Growth Marketing for a SaaS?
- Awareness
- Acquisition
- Activation
- Retention
- Revenue
- Referral
Growth marketing is the process of increasing a companyβs revenue by applying an experiment-driven and integrated approach to all stages of attracting customers. ~ SolidClick
Awareness
- Content Impressions
- Social Followers
- Website Visitors
- Build In Public like @damengchen
- Drop Valuable Threads like @heyblake
- Master Twitter Growth like @thedankoe
Acquisition
- Cost Per Lead
- Calls Booked
- Pipeline Value
- LinkedIn Outreach like @linkedin_king
- Cold Email like @blackhatwizardd
- Free Resources like @NickAbraham12
Activation
- CAC
- Trial Sign-Ups
- New Customers
- Run Twitter Ads like @wizofecom
- Offer Free Trials like @Yannick_Veys & @SamyDindane
- Offer Sample Discounts like @JCX
Retention
- Churn Rate
- Trial Conversions
- In-App Activity
"If a typical SaaS business loses 2-3% of their customers each month to churn, that means they must grow by at least 27%-43% annually to maintain the same revenue.β ~ Matt Biloti
- Send personal DMs like @5harath
- Build a community like @jimmy_daly
- Share user stories like @KennethCassel
Revenue
- LTV
- AOV
- ASC
- Offer Lifetime Deals like @JanelSGM
- Offer Quarterly Pricing like @DruRly
- Offer One-Time Upgrades like @coreyhainesco
Referral
- Shared Links
- Referred Users
- Offer More Usages like @nathanbarry
- Offer Commissions like @dr
- Offer Gift Cards like @glossier
Conclusion
Understand your product. What is the behavior, what is the journey of the user, and what does it mean to be successful? ~ Jesus Requena
Written by
.png&optimizer=image)
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.