
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.

What is Growth Marketing for a SaaS?
- Awareness
- Acquisition
- Activation
- Retention
- Revenue
- Referral
Growth marketing is the process of increasing a companyβs revenue by applying an experiment-driven and integrated approach to all stages of attracting customers. ~ SolidClick
Awareness
- Content Impressions
- Social Followers
- Website Visitors
- Build In Public like @damengchen
- Drop Valuable Threads like @heyblake
- Master Twitter Growth like @thedankoe
Acquisition
- Cost Per Lead
- Calls Booked
- Pipeline Value
- LinkedIn Outreach like @linkedin_king
- Cold Email like @blackhatwizardd
- Free Resources like @NickAbraham12
Activation
- CAC
- Trial Sign-Ups
- New Customers
- Run Twitter Ads like @wizofecom
- Offer Free Trials like @Yannick_Veys & @SamyDindane
- Offer Sample Discounts like @JCX
Retention
- Churn Rate
- Trial Conversions
- In-App Activity
"If a typical SaaS business loses 2-3% of their customers each month to churn, that means they must grow by at least 27%-43% annually to maintain the same revenue.β ~ Matt Biloti
- Send personal DMs like @5harath
- Build a community like @jimmy_daly
- Share user stories like @KennethCassel
Revenue
- LTV
- AOV
- ASC
- Offer Lifetime Deals like @JanelSGM
- Offer Quarterly Pricing like @DruRly
- Offer One-Time Upgrades like @coreyhainesco
Referral
- Shared Links
- Referred Users
- Offer More Usages like @nathanbarry
- Offer Commissions like @dr
- Offer Gift Cards like @glossier
Conclusion
Understand your product. What is the behavior, what is the journey of the user, and what does it mean to be successful? ~ Jesus Requena
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.