![Qayyum Rajan](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F03b09b06-3bbf-4428-bbbe-6803462a0b1b%252F0635f71f-3d23-4d19-bdf5-afac0f674091%252F1_-_Qayyum_Rajan_-_HeadshotPro_(1).png%3Ftable%3Dblock%26id%3Dc99d9b71-ee15-4992-af21-b8ab5609b352%26cache%3Dv2&optimizer=image&quality=80&width=280)
Qayyum (βQβ) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
![What is Growth Marketing for your SaaS?](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F03b09b06-3bbf-4428-bbbe-6803462a0b1b%252F9fba6936-9808-4c7c-be52-c78c49ac3c07%252F10.png%3Ftable%3Dblock%26id%3D6878476f-461a-43d5-8b3c-291866a796d9%26cache%3Dv2&optimizer=image&quality=80&width=280)
What is Growth Marketing for a SaaS?
- Awareness
- Acquisition
- Activation
- Retention
- Revenue
- Referral
Growth marketing is the process of increasing a companyβs revenue by applying an experiment-driven and integrated approach to all stages of attracting customers. ~ SolidClick
Awareness
- Content Impressions
- Social Followers
- Website Visitors
- Build In Public like @damengchen
- Drop Valuable Threads like @heyblake
- Master Twitter Growth like @thedankoe
Acquisition
- Cost Per Lead
- Calls Booked
- Pipeline Value
- LinkedIn Outreach like @linkedin_king
- Cold Email like @blackhatwizardd
- Free Resources like @NickAbraham12
Activation
- CAC
- Trial Sign-Ups
- New Customers
- Run Twitter Ads like @wizofecom
- Offer Free Trials like @Yannick_Veys & @SamyDindane
- Offer Sample Discounts like @JCX
Retention
- Churn Rate
- Trial Conversions
- In-App Activity
"If a typical SaaS business loses 2-3% of their customers each month to churn, that means they must grow by at least 27%-43% annually to maintain the same revenue.β ~ Matt Biloti
- Send personal DMs like @5harath
- Build a community like @jimmy_daly
- Share user stories like @KennethCassel
Revenue
- LTV
- AOV
- ASC
- Offer Lifetime Deals like @JanelSGM
- Offer Quarterly Pricing like @DruRly
- Offer One-Time Upgrades like @coreyhainesco
Referral
- Shared Links
- Referred Users
- Offer More Usages like @nathanbarry
- Offer Commissions like @dr
- Offer Gift Cards like @glossier
Conclusion
Understand your product. What is the behavior, what is the journey of the user, and what does it mean to be successful? ~ Jesus Requena
Written by
![Qayyum Rajan](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F03b09b06-3bbf-4428-bbbe-6803462a0b1b%252F0635f71f-3d23-4d19-bdf5-afac0f674091%252F1_-_Qayyum_Rajan_-_HeadshotPro_(1).png%3Ftable%3Dblock%26id%3Dc99d9b71-ee15-4992-af21-b8ab5609b352%26cache%3Dv2&optimizer=image&quality=80&width=280)
Qayyum (βQβ) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels