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How to grow your SaaS with TikTok? (2023)

We curated the best tips, thoughts, and suggestions from experts on how to grow your SaaS and audience with TikTok.

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Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.

How big is TikTok for SaaS?

Alex Garcia says TikTok is wild and underrated

It has:

Has 1B active users

Has been installed on over 3B devices

Only 1/4 of their users are between 10-19

1/3 of TikTok users have an average income of 100k+

TikTok has the highest engagement rates of any social media app

Savanaah on TikTok

She never thought it was possible to be spending $500K+ a month on any other social channels than Facebook and Google (sorry Pin & Snap). TikTok has quickly become the best channel right behind FaceBbook/Google for many brands. The barrier to entry on TikTok is LOW.

How to grow your SaaS with TikTok?

Have a Simplified structure

No surprise here, the best audiences on TikTok are broad interest audiences and lookalikes. No media buying hacks are necessary. All you need is a simplified account structure and most importantly:

A really great product

Really great ads

Identification and Execution

It has never been EASIER to get good ad inspiration for TikTok ads. TikTok's top ad library is a gold mine. You don't have to be a marketing genius to recognize what sets apart the good ads from the bad ads. The hardest part is always the execution.

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How does building an audience help your SaaS?

As a paid social consultant, the most valuable thing Savannah does is to help brands with their creative strategy and execution on TikTok. The great thing is that ads that work on TikTok also work great on Facebook (but not the other way around).

Creativity

While having a good ad account structure on TikTok is important, really the most important thing is to have a heavy stream of new creatives to test each week. Creatives on TikTok fatigue fast! Way faster than FB.

Testing

Testing different video hooks is incredibly important on TikTok. Just slightly changing the opening scene can have a huge impact on performance.

Here's an example of an ad: Link to the video - V1 is testing the opener of ripping the laundry detergent sheet

Where as: link to the video- V2 is testing taking the laundry out of the washer

Just a simple change of the first 3 seconds can massively impact the ad's performance. Keep a regular check on your content.

Johnluke emphasizes to stay up with the trend and the trend is TikTok.

The old way of building a brand is dying quicker & quicker as the days go by. Old way: Build a Shopify store & launch some Facebook ads.

Not saying FB doesn't work... but what if I told you there was a faster, and IMO more reliable way?

You'll need 2 things:

TikTok Ad Account

TikTok Brand Profile

This is what will allow you to get your brand in front of thousands of eyeballs faster than anything else.

Below is a look at what $50 can get you. Now lets dive into how to make your ads actually convert:

Content

The creatives you use are what is going to determine your success. Here's what you can't miss:

Attention Grab ( 1st sec)

Benefit Display

Native Content

Your ad should appear as a normal TikTok that just so happens to conveniently have a link to the product. How should you get this content?

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Read:

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How to create viral content for your SaaS?

Order a few samples of your product and:

Shoot content with phone

Give to friends and help create content

Use Billo

Just find ways. Its a 15-30 sec video with plenty of examples out there for inspiration.

Your Structure

Now that you have your creatives, its time to build your campaigns. Here is the structure we follow to test two campaigns:

1 Broad

1 Interest Based (3 ad groups)

5-10 DIFFERENT Ad Creatives

Optimize for ATC

Test the 2 separate campaigns to see what structure is working best for your brand. We optimize for ATC in the beginning because TikTok struggles to spend budget optimizing for purchase in the beginning.

Once you have ad groups that are performing well:

Duplicate into new campaign optimizing for purchase.

Let run for 2-3 days

Scale winners by 20% & funnel into light LAL testing.

The ad structure goes account by account, discover what works best for you.

Landing Page

You can have the best ads in the world but if your website is broken or not set up to convert, it doesn't matter. After reading this thread come back & learn about building a high converting landing page.

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Read:

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9 Steps to Create TikTok Landing Page for your SaaS (The Complete Guide)

Your Brands Face

First, you need somebody to post 2-3 times per day creating content around your brand. If you're comfortable on screen, great.

Otherwise ask a friend or a family member who is down to create some content.

Video Content

Order a few of your products, go to TikTok, search for brands that you personally know, and see what kind of content they post.

Take as inspiration & recreate.

Capitalize on trends

Show behind the scenes

Connect with your engagers

Stay Consistent

TikTok loves consistency. Post 2-3 high quality videos per day and use the analytics tool to see when your followers are most active and start posting at these times.

Just like any other thing, it takes a little time but you can go viral at anytime.

Test and Utilize

The best part about organic TikTok is that you can use it as a testing ground for ad creatives. If a post gets 1,000 views & 0 likes.

Probably don't test. If a post gets 100,000 views & 10,000 likes Give it a go with some $$ behind it.

Here are 12 TikTok Accounts to seek inspiration for your SaaS growth:

Zain Kahn predicts TikTok is going to be bigger than FB and Google for marketers.

He shares a list of the 12 best accounts to level up your TikTok game ASAP:

1. How to work with TikTok creators.

@LaurenLabeled

Learn: how to work with TikTok creators

Top-performing Tik Tok ad styles to test:

Testimonial

Unboxing

Daily routine

How I use/style my [product]

Reaction

Green screen ratings

Split-screen (one side is static image and the other is a practical demo)

2. TikTok ad strategies

@oliverwhudson

Learn: TikTok ad strategies

Current TikTok targeting trends that we're seeing

Broad working consistently well across all accounts

Hashtag targeting working well at ~10M audience size (niche products)

Interests hit and miss, usually better just going broad

Value optimisation

Lookalikes

3. What works on TikTok ads

@pyroas

Learn: what works on TikTok ads

I spent $850,000+ on TikTok ads in January. Here’s what I learned >>

4. Winning TikTok case studies

@conqoer

Learn: winning TikTok case studies

10 stores/brands doing $100,000+ with Tiktok organic

Want to kill it with Tiktok organic study these

5. TikTok ad creative and performance management

@social_savannah

Learn: TikTok ad creative and performance management

How to only see ads on your TikTok feed:

Go to settings -> ads -> ad experience specialist.

Now you will only see ads when you scroll through! Perfect for getting ad inspiration and spying on what other brands are doing.

6. TikTok influencer marketing

@TaylorLagace

Learn: TikTok influencer marketing

How to Set Up & Run TikTok Spark Ads via Influencers

Step-By-Step Guide To Follow

7. How to find quality TikTok creators

@sufianszn

Learn: how to find quality TikTok creators

Here's one way to find TikTok creators that create UGC that ACTUALLY converts in the sea of low-quality content on TikTok

8. How to grow on TikTok

@growithjessie

Learn: how to grow on TikTok

TikTok is pilot launching a new product called ‘TikTok Creative Exchange’. It’s a platform that enables scalable video production & larger volumes of ad creatives that perform well. You’ll be able to access creative partners & concept creation/video production support

9. TikTok success case studies

@JimmyFarley00

Learn: TikTok success case studies

Want to see what a $3 million+ organic TikTok brand looks like? Let’s break down this brand’s organic success and some strategies you can take home today

10. How to create TikTok spark ads

@richstemecom

Learn: how to create TikTok spark ads

Spark Ads can bring you an incredible ROI, better than your typical TikTok Ads. And no, Spark Ads aren’t just boosted posts, they’re much more than that. And here’s how to take advantage of their power step by step

11. How to build a TikTok audience organically

@brendangahan

Learn: how to build a TikTok audience organically

12. TikTok ad insights

@Adam_Wilbanks

Learn: TikTok ad insights

99% of you CAN and SHOULD make money on Tik Tok. Its user base is expanding rapidly, and almost every single audience is on TikTok (yes even high AOV & older people)