![Qayyum Rajan](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F03b09b06-3bbf-4428-bbbe-6803462a0b1b%252F0635f71f-3d23-4d19-bdf5-afac0f674091%252F1_-_Qayyum_Rajan_-_HeadshotPro_(1).png%3Ftable%3Dblock%26id%3Dc99d9b71-ee15-4992-af21-b8ab5609b352%26cache%3Dv2&optimizer=image&quality=80&width=280)
Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels
Table of Contents
- Case Study 1: Helping a SaaS make $104,000 in 5 days with Google Ads
- Complete Account Audit
- Created Accurate Offline Conversion Tracking
- Google Ads Account Restructure
- Strategy Moving Forward
- Case Study 2: How to grow a Twitter Scheduling SaaS Tool with Google Ads
- What's our goal?
- What’s the ad spend
- Primary focus on growth
- Growth Campaigns Strategy
- Asset Protection Strategy
- LTV Enhancement Strategy
- Mixed retargeting campaigns
- Why will this work?
- Case Study 3: Google Ads campaign to scale a SaaS with 8.0 Return on Ad Spend
- Set Up A Sales Funnel
- Choose Your Keywords
- Choose Negative Keywords
- Brainstorm Angles
- Looking for more?
![3 Google Ads Case Studies for SaaS to get 6 figure $](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F03b09b06-3bbf-4428-bbbe-6803462a0b1b%252F18a2dfe5-2989-4ab0-a0f7-5d5162c05bc9%252FSaaSwrites._(11).png%3Ftable%3Dblock%26id%3D921ebc57-1eeb-44ed-8e53-04654b5a47fb%26cache%3Dv2&optimizer=image&quality=80&width=280)
Case Study 1: Helping a SaaS make $104,000 in 5 days with Google Ads
![Collin shares his 6 figure SaaS earnings through Google Ads](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2F8eeb51c7-99d4-4aa8-9f65-45b1bbf78c93%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2F97d99b03-80fe-41f3-adb7-db8c05e81da4%2FUntitled.png&optimizer=image&quality=80&width=280)
Complete Account Audit
- business offers and competitor analysis
- google property overhauls (Analytics/Tag/Ads)
Created Accurate Offline Conversion Tracking
Google Ads Account Restructure
- poor planning leads to poor performance...this was the case here
- too many campaigns going after too many offers
- simplified the account from 15 campaigns to 3
- updated the ad copy to reflect keyword themes
- added 1000+ negative keywords w/ lists
- removed unprofitable keywords over the last 90-180 days (cross-referenced with attribution)
Strategy Moving Forward
- bid very aggressively (CPCs $100-200) to get more demos in the door
- then allow their sales team to close deals
Case Study 2: How to grow a Twitter Scheduling SaaS Tool with Google Ads
What's our goal?
- so you can accomplish our goal (clients/network/etc)
What’s the ad spend
- growth (75%): getting new trialers
- asset protection (5-10%): brand positioning
- LTV Enhancement (20-25%): prospect follow-up
Primary focus on growth
Growth Campaigns Strategy
- Search | Awareness Level
- top of funnel research queries
- Search | Intent Level
- bottom of funnel commercial queries
- Discovery/Display | Audience
- in-market or similar to customers
- Search/Display | Competitor
- low hanging fruit
Asset Protection Strategy
- Search Brand
- focus on USP
- maintain product quality and messaging
![other players catching up with your Google ads campaign](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy-prod%2Fblock%2F5cfa1361-1233-4943-a47b-7d87bbc9e568%2F03b09b06-3bbf-4428-bbbe-6803462a0b1b%2F716adadc-8368-4e73-a6fa-9f7777f69a69%2FUntitled.png&optimizer=image&quality=80&width=280)
LTV Enhancement Strategy
- For example
- they forget
- competitor trial
- how with Google?
Mixed retargeting campaigns
- all users (sales journey defines time length)
- be there when they're interested
- keep messaging ONLY to each specific audience
Why will this work?
Case Study 3: Google Ads campaign to scale a SaaS with 8.0 Return on Ad Spend
Set Up A Sales Funnel
Choose Your Keywords
Choose Negative Keywords
Brainstorm Angles
- Who your ideal audience is
- What they want most
- What they don’t want most
- Their age, location, and income
- Why your offer works
- The proof you have for it working
- Be concise
- Focus on benefits
- Possibly highlight uniqueness
- Possibly highlight a results guarantee
Looking for more?
Written by
![Qayyum Rajan](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F03b09b06-3bbf-4428-bbbe-6803462a0b1b%252F0635f71f-3d23-4d19-bdf5-afac0f674091%252F1_-_Qayyum_Rajan_-_HeadshotPro_(1).png%3Ftable%3Dblock%26id%3Dc99d9b71-ee15-4992-af21-b8ab5609b352%26cache%3Dv2&optimizer=image&quality=80&width=280)
Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels