
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
Table of Contents
- Case Study 1: Helping a SaaS make $104,000 in 5 days with Google Ads
- Complete Account Audit
- Created Accurate Offline Conversion Tracking
- Google Ads Account Restructure
- Strategy Moving Forward
- Case Study 2: How to grow a Twitter Scheduling SaaS Tool with Google Ads
- What's our goal?
- What’s the ad spend
- Primary focus on growth
- Growth Campaigns Strategy
- Asset Protection Strategy
- LTV Enhancement Strategy
- Mixed retargeting campaigns
- Why will this work?
- Case Study 3: Google Ads campaign to scale a SaaS with 8.0 Return on Ad Spend
- Set Up A Sales Funnel
- Choose Your Keywords
- Choose Negative Keywords
- Brainstorm Angles
- Looking for more?
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Case Study 1: Helping a SaaS make $104,000 in 5 days with Google Ads

Complete Account Audit
- business offers and competitor analysis
- google property overhauls (Analytics/Tag/Ads)
Created Accurate Offline Conversion Tracking
Google Ads Account Restructure
- poor planning leads to poor performance...this was the case here
- too many campaigns going after too many offers
- simplified the account from 15 campaigns to 3
- updated the ad copy to reflect keyword themes
- added 1000+ negative keywords w/ lists
- removed unprofitable keywords over the last 90-180 days (cross-referenced with attribution)
Strategy Moving Forward
- bid very aggressively (CPCs $100-200) to get more demos in the door
- then allow their sales team to close deals
Case Study 2: How to grow a Twitter Scheduling SaaS Tool with Google Ads
What's our goal?
- so you can accomplish our goal (clients/network/etc)
What’s the ad spend
- growth (75%): getting new trialers
- asset protection (5-10%): brand positioning
- LTV Enhancement (20-25%): prospect follow-up
Primary focus on growth
Growth Campaigns Strategy
- Search | Awareness Level
- top of funnel research queries
- Search | Intent Level
- bottom of funnel commercial queries
- Discovery/Display | Audience
- in-market or similar to customers
- Search/Display | Competitor
- low hanging fruit
Asset Protection Strategy
- Search Brand
- focus on USP
- maintain product quality and messaging

LTV Enhancement Strategy
- For example
- they forget
- competitor trial
- how with Google?
Mixed retargeting campaigns
- all users (sales journey defines time length)
- be there when they're interested
- keep messaging ONLY to each specific audience
Why will this work?
Case Study 3: Google Ads campaign to scale a SaaS with 8.0 Return on Ad Spend
Set Up A Sales Funnel
Choose Your Keywords
Choose Negative Keywords
Brainstorm Angles
- Who your ideal audience is
- What they want most
- What they don’t want most
- Their age, location, and income
- Why your offer works
- The proof you have for it working
- Be concise
- Focus on benefits
- Possibly highlight uniqueness
- Possibly highlight a results guarantee
Looking for more?
Written by

Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.