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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- 1. Not Tracking Conversion Correctly
- 2. Using Too Many “Smart” Features
- 3. Not Understanding Keyword Match Types
- 4. Not Using Negative Keywords
- 5. Not Doubling Down On Winners
- 6. Not Testing Enough
- 7. Focusing On Ads Only
- 8. Thinking DIY Is Cheaper
- 9. Incorrect Google Ads setup
- Tracking multiple conversion events.
- Running Display & Video Ads with a low advertising budget
- 10. Not analyzing your checkout funnel
- 11. Facebook & Google Ad Copy
- 12. Not taking the impact of ads on organic results into account
- 13. Not learning from your competitors
- 14. Geotargeting
- 15. Revisiting Ad Schedule Modifiers
- 16. Not Utilizing Experiments for Testing
- 17. Lack of Bidding Strategy
- 18. Watching Partner Performance
- Some More Google Ads Resources:

I burned $700 to get one paying customer. But that doesn't say anything about Google Ads, it is about me. I didn't have the right experience and made a lot of mistakes. So, experiment a lot with the fixed budget and only then double down on what works.” Dmytro Krasun
1. Not Tracking Conversion Correctly
2. Using Too Many “Smart” Features
3. Not Understanding Keyword Match Types
4. Not Using Negative Keywords
5. Not Doubling Down On Winners
- Ad
- Angle
- Product
- Location
- Audience
- Etc
6. Not Testing Enough
7. Focusing On Ads Only
8. Thinking DIY Is Cheaper
9. Incorrect Google Ads setup
Tracking multiple conversion events.
Running Display & Video Ads with a low advertising budget
10. Not analyzing your checkout funnel
11. Facebook & Google Ad Copy
12. Not taking the impact of ads on organic results into account
13. Not learning from your competitors
14. Geotargeting

15. Revisiting Ad Schedule Modifiers
16. Not Utilizing Experiments for Testing

17. Lack of Bidding Strategy

18. Watching Partner Performance

- Too many keywords
- Picking the right match type
- Only one ad per group
- Keep display & search separately

Some More Google Ads Resources:
- Read the expert guide on how to Optimize your Google Ads
- Dive deep into 25+ Google Ads Strategies for SaaS that can bring 50X TROAS!
Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.