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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- How are successful Optimized Google Ads Campaigns Built?
- Data Feed
- Audience Tag
- Proper Account Strategy
- To optimize your Google Ads, ensure you nail these 10 things to create optimized Google Ads Campaigns
- 1. Learn the foundations
- 2. Study Your Audience
- 3. Come Up With Angles
- 4. Study Campaign Types
- 5. Do Keyword Research
- 6. Gather Assets
- 7. Set Up Tracking
- 8. Upload Customer List
- 9. Optimize Your Offer
- 10. Optimize Your Site & Back-End
- Optimize your Google Ads with Additions to Product Feed
- Add a Product Highlight Data Field
- Add a Product Detail Field
- Add a Product Type Field
- Lengthen your Product Description
- Optimize your Google Ads with a >78% Rise in ROAS by Optimizing your Product Feed
- Use High-Quality Images
- Do Or Review Keyword Research
- Optimize Titles
- Include Important Attributes
- Add Customer Reviews
- Test Multiple Strategies
- Analyze, Tweak, & Scale
- Optimize your Google Ads by Tracking your Keyword Tracking Score
- 1. Make ads more relevant to keywords.
- 2. Improve your CTR
- 3. Update your landing page
- 4. Be consistently excellent
- Optimize your Google Ads Campaigns with Google Ads Extensions
- Make Google “Like” you to Optimize your Google Ads
- 5 Expert Tips to Optimize your Google Ads
- Use Insights Within your Performance Max Campaigns
- Test some more with the new Experiments page from Google Ads
- Trust the Google Search Engine
- Use the Maximize Clicks Bid Strategy
- Utilize the Google Analytics to help you with Optimize your Google Ads
- 7 ways to Optimize Google Ad Spend and Hit $10k-100k on Google Ads
- Segment Shopping Campaigns:
- Optimize Search Campaigns and Standard Shopping:
- Optimize Audiences:
- Demographics Bid Adjustments:
- Optimize Listing Groups - Performance Max:
- Device Optimization - Bid Adjustments:
- Optimize your Location:
- Conclusion: Reasons why your Non-Optimized Google Ads are Failing and Why you should Optimize your Google Ads
- Not Addressing Buyers Intent
- Improper Research
- Not Optimizing
- Bad Ad Scheduling

How are successful Optimized Google Ads Campaigns Built?
- Business Pillars:
- Conversion Rate Optimize Website
- Brand Trust
- PPC Pillars
- Data Feed
- Audience Tag
- Proper Account Strategy
Data Feed
- Title (TEST THESE)
- Description
- Main Image
- Product Category (google list)
- Product Type (you decide)
- Product Identifiers (GTIN/UPC)
- Color
- Size
- Gender
- Age

Audience Tag
Proper Account Strategy
- smart shopping @ $100-$1,000/day
- dynamic remarketing (display)
- DSAxRLSA (bid modifiers)
- YouTube remarketing
To optimize your Google Ads, ensure you nail these 10 things to create optimized Google Ads Campaigns
1. Learn the foundations
If you want to take your business's ads to the next level, here's what I would do: - custom landing page - unique, scarce & urgent offers promoted - dig into Google Ads and optimize your campaign itself Most businesses have 0/3 checked off, so you'll be far ahead ~ Alex Lathery
2. Study Your Audience
3. Come Up With Angles
4. Study Campaign Types
5. Do Keyword Research
6. Gather Assets
7. Set Up Tracking
8. Upload Customer List
9. Optimize Your Offer
10. Optimize Your Site & Back-End
The Paradox of Google Ads You need data to make informed decisions + allow Google to optimize towards your goal But you can't have this data without paying Google for weeks to months learning takes time Don't quit if you're not profitable by month 1 or 2 Collin Schmelebeck
Optimize your Google Ads with Additions to Product Feed
Add a Product Highlight Data Field
Add a Product Detail Field
Add a Product Type Field
Lengthen your Product Description
Optimize your Google Ads with a >78% Rise in ROAS by Optimizing your Product Feed

Use High-Quality Images
Do Or Review Keyword Research
Optimize Titles
Include Important Attributes
Add Customer Reviews
Test Multiple Strategies
Analyze, Tweak, & Scale
Optimize your Google Ads by Tracking your Keyword Tracking Score
- Expected clickthrough rate (CTR)
- Ad relevance
- Landing page experience
1. Make ads more relevant to keywords.
2. Improve your CTR
3. Update your landing page
4. Be consistently excellent
How to Get the Maximum ROI with Google Ads? - Optimize Beyond the Ad Itself - Perfect the Copy - Make Your LPs Relevant to the Ad - Reduce Your PPC Costs - Employ Retargeting - Test, test, test ~ GrowthHackers
Optimize your Google Ads Campaigns with Google Ads Extensions
- Higher click rate
- Lower cost per click
- Higher conversion rate
- Higher return on ad spend
- The ultimate goal (more profit)

- Location: This is a great one for local businesses. If it’s beneficial for customers to know your address, try adding it.
- Phone number: Some businesses rely heavily on phone calls to sell their offers. If yours is one of them, adding your phone number can lead to more leads.
- Sitelinks: These add links below the main link in your ad. Smart advertisers use them when they have multiple useful or persuasive site pages. A common example is the testimonials page.
- Average review: Every good marketer knows that social proof is a powerful persuader. Google lets you add an average review if those reviews came from their platform or a trusted third party.
- Callout: These give you a chance to quickly list easy-to-understand value propositions. Some common ones are free shipping and refund guarantees.
- Structured snippet: These are similar to callouts, but they let you list products and services. For example, a digital marketing agency might add “Services: SEO, Google Ads, Facebook Ads, and TikTok Ads”.
- Price: In general, the more information people have, the better. Adding a price extension can give them more information, and if the price is good, get you more clicks.
- App: If your app is a big part of your business, you can add an extension that lets people download it without having to click through to your website.
- Promotion: These add sale links beneath your search ads. If you’re running something big like a holiday sale, having “Get 50% Off” as a link can attract clicks.
- Image: I see these all the time when searching for fashion products. They’re great for catching attention and adding some visual persuasion to your ads.
- Lead form: If collecting leads is a big part of your business, test the lead form on your site vs the one Google puts on ads. You might find that Google gets you lower cost per lead.
Make Google “Like” you to Optimize your Google Ads
- Use negative keywords: If you sell eyeglasses, people who are searching for drinking glasses won’t get any value out of your site.
- Avoid broad matching keywords: Again, Google doesn’t like it when people visit your site and don’t get any value out of it.
- Don’t sell from a one-page website. Google sees this as a red flag because a lot of sleazy marketers use them for bad offers.
- Have friendly policies. Google doesn’t want its users to buy something and end up unsatisfied. Good shipping and return policies help you avoid this.
- Have a “Contact Us” page. This is crucial, and it’s similar to the last point. Google wants to know that if something goes wrong, their users can contact you to make it right.
- Get verified reviews. Social proof is a massive persuader, and it’s also an indication to Google that your site is trustworthy.
- Make sure everything on your site works. Having broken buttons and broken pages is a bad look, and Google will penalize you for it.
5 Expert Tips to Optimize your Google Ads
Use Insights Within your Performance Max Campaigns
Test some more with the new Experiments page from Google Ads


- You can checkout the [GA4] Export experiment data to BigQuery to Use SQL-like syntax to query your Optimize experiment data
- You can checkout Google Ads Targeting to target Optimize experiences at Google Ads accounts, campaigns, ad groups, and keywords and have it persist while a visitor navigates your website.
- You can also checkout the new Google Experiments Page to create and manage experiments with ease.
Trust the Google Search Engine

Use the Maximize Clicks Bid Strategy
Utilize the Google Analytics to help you with Optimize your Google Ads

Good ad+ Mediocre website = $ Mediocre ad+ Good website = $ Good ad+ Good website = $$$$$$ Optimize your entire funnel, not just one piece. Jackson Blackledge
7 ways to Optimize Google Ad Spend and Hit $10k-100k on Google Ads
Segment Shopping Campaigns:
- Click your Adgroup
- Go to Product Groups.
- Click the pencil icon / plus icon
- Edit the subdivision.

Optimize Search Campaigns and Standard Shopping:

Optimize Audiences:
Demographics Bid Adjustments:

Optimize Listing Groups - Performance Max:
Device Optimization - Bid Adjustments:
Optimize your Location:
Conclusion: Reasons why your Non-Optimized Google Ads are Failing and Why you should Optimize your Google Ads
Not Addressing Buyers Intent
Improper Research
Not Optimizing
Bad Ad Scheduling

Written by
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.