When is the best time to send emails for your SaaS?

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Sam shares tips for the best time to send an email.

When it comes to email marketing, there’s no shortage of generic tips such as the best time to send an email. There is no one-size-fits-all approach to email timing.It depends entirely on your list and could be the often stated Tuesday at 10 a.m. or Sunday at 3 p.m.

I like how every study on the best time to send an email says a different thing. You have to send it on Tuesday! No on Friday! At 10am! No at 8pm! I tested everything except weekends and my open rate was basically always the same. Andrea Bosoni

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Read:

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How to Grow your SaaS with Email Marketing (2023)

Make the customer the hero

When writing marketing copy, many people forget how to talk and write like a human. Write in a conversational tone and put your customers front and center. Feature your customers in your emails either through write-ups or curating content they wrote.

Obsess over your subject line and preview text

What’s the point of writing an email if no one opens it? The key to getting your email opened and read lies in writing a compelling subject line and preview text. It should be snappy and interesting without looking like a clickbait.

Add alt-text to any images

Sometimes people choose to view emails in plain text or in a place with bad network reception. Images won't load at all or very slow. Always include a quick text description in the image alt-text field, it’s best to use images sparingly in emails.

Make your email personal

The more your email looks, feels, and reads like it was sent from an actual person instead of from a company, the more likely it will be opened and read. This is why emails sent by an actual person perform so much better (open rates) than fancy HTML ones.