Table of Contents
- What is a campaign?
- How do you use a campaign?
- The referral email
- Subject line ideas:
- Preview text ideas
- Summer time
- Subject line ideas
- Preview text ideas
- Last Chance to Buy Email
- Subject line ideas
- Preview Text Ideas
- Free product with purchase
- Subject line ideas
- Preview Text Ideas
- Brand birthday email
- Subject Line Ideas
- Preview Text Ideas
We curated the 5 types of email campaigns you can send for your SaaS from experts. Let’s GO!
Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Updated on: 04/04/2022
What is a campaign?
These are ONE TIME emails we send to a specific list or segment, giving them fresh content that interests them like:
- A new product
- A seasonal promotion
- A one-time promo
Objective: Maximize revenue while minimizing churn.
How do you use a campaign?
We monitor our metrics. Best way is to start with 1 campaign/week and scale up
- Positive metrics (Maximize these) > Open rates > Click through rates > Conversion rates > Revenue
- Negative metrics (Minimize these) > Spam > Bounce > Unsubscribes > Customer complaints
How to implement?
You want to use a campaign calendar. Amateurs don't plan (or don't even send them lol). Professionals (like the 7 figure brands our agency manage) plan out campaigns. Rule of thumb: Plan out campaigns at least 30 days in advance.
The referral email
Purpose:
- Turn your existing customers into brand evangelists.
- Incentivize your customers to tell their friends and family about your brand.
Segment:
- Previous buyers who have been engaged with your content.
Subject line ideas:
- Here,It’s for you
- Sharing is Caring
- Let us pay you for this
Preview text ideas
- Send a friend $20 and get $20 off your order.
- Announcing a better way to share [Brand name].
- Sharing [Brand name]
Examples-
Summer time
Purpose:
- It's summer time so send a related email to play to the relevance of the season.
Segment:
- Depending on the angle you take (conversion vs. content/education) will dictate the segment you should send to.
- If campaign is conversion focused,send to your engaged list (exc recent buyers).
- If campaign more content/education focused, send to engaged list (inc recent buyers)
Subject line ideas
- Going on an Adventure?
- Upgrade Your Summer Style.
- Your Summer Staples.
Preview text ideas
1. Check out our Summer lineup.
- Summer is full of surprises.
- Raise Your Summer Standards
Example -
Last Chance to Buy Email
Purpose:
- Get rid of old inventory.
Segment:
- Send your engaged list (exc. recent buyers). Also consider looping in past buyers that might be slightly outside your typical engaged segment.
Subject line ideas
- Up to 40% off retiring styles
- Going, going, almost gone
- It's now or never
Preview Text Ideas
- These items are disappearing...
- Last chance! Getem before they're gone!
- While they last... Examples-
Free product with purchase
Purpose:
- Conversion focused. You're sweetening the pot to get the reader to buy.
- Works well for turning subscribers to 1st time buyers.
- Works well for turning a one-time buyer into a repeat customer.
Segment:
- Engaged subscriber list (exc. recent buyers).
- Recent buyer = Anyone who bought in last 7-14 days
Subject line ideas
- Your Favorite [ITEM NAME] is now FREE!
- Score your FREE [ITEM NAME]
Preview Text Ideas
- Don't Miss Out On A FREE [ITEM NAME]!
> [ITEM NAME] is free with purchase from now until we sell out!
> Don't wait - these will go fast!
Examples (see images)
Brand birthday email
Purpose:
- Build brand affinity and celebrate a company milestone. Great chance to share more of your brand story. Drive revenue with a discount code so subscribers can celebrate and support your brand
Segment:
- Engaged list
Subject Line Ideas
- BIRTHDAY SALE - A gift for you, from us!
- [INSERT OFFER] to celebrate our birthday
- Happy Birthday to us!
Preview Text Ideas
- It's our birthday and we want to give you a gift!
- Yes, you read right. We're hooking you up for our birthday.
- Let's get this party started!
Examples attached
