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RickyRicky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
Table of Contents
- What is a campaign?
- How do you use a campaign?
- The referral email
- Subject line ideas:
- Preview text ideas
- Summer time
- Subject line ideas
- Preview text ideas
- Last Chance to Buy Email
- Subject line ideas
- Preview Text Ideas
- Free product with purchase
- Subject line ideas
- Preview Text Ideas
- Brand birthday email
- Subject Line Ideas
- Preview Text Ideas
What is a campaign?
- A new product
- A seasonal promotion
- A one-time promo
How do you use a campaign?
- Positive metrics (Maximize these) > Open rates > Click through rates > Conversion rates > Revenue
- Negative metrics (Minimize these) > Spam > Bounce > Unsubscribes > Customer complaints
The referral email
- Turn your existing customers into brand evangelists.
- Incentivize your customers to tell their friends and family about your brand.
- Previous buyers who have been engaged with your content.
Subject line ideas:
- Here,It’s for you
- Sharing is Caring
- Let us pay you for this
Preview text ideas
- Send a friend $20 and get $20 off your order.
- Announcing a better way to share [Brand name].
- Sharing [Brand name]
Summer time
- It's summer time so send a related email to play to the relevance of the season.
- Depending on the angle you take (conversion vs. content/education) will dictate the segment you should send to.
- If campaign is conversion focused,send to your engaged list (exc recent buyers).
- If campaign more content/education focused, send to engaged list (inc recent buyers)
Subject line ideas
- Going on an Adventure?
- Upgrade Your Summer Style.
- Your Summer Staples.
Preview text ideas
- Summer is full of surprises.
- Raise Your Summer Standards
Last Chance to Buy Email
- Get rid of old inventory.
- Send your engaged list (exc. recent buyers). Also consider looping in past buyers that might be slightly outside your typical engaged segment.
Subject line ideas
- Up to 40% off retiring styles
- Going, going, almost gone
- It's now or never
Preview Text Ideas
- These items are disappearing...
- Last chance! Getem before they're gone!
- While they last... Examples-
Free product with purchase
- Conversion focused. You're sweetening the pot to get the reader to buy.
- Works well for turning subscribers to 1st time buyers.
- Works well for turning a one-time buyer into a repeat customer.
- Engaged subscriber list (exc. recent buyers).
- Recent buyer = Anyone who bought in last 7-14 days
Subject line ideas
- Your Favorite [ITEM NAME] is now FREE!
- Score your FREE [ITEM NAME]
Preview Text Ideas
- Don't Miss Out On A FREE [ITEM NAME]!
Brand birthday email
- Build brand affinity and celebrate a company milestone. Great chance to share more of your brand story. Drive revenue with a discount code so subscribers can celebrate and support your brand
- Engaged list
Subject Line Ideas
- BIRTHDAY SALE - A gift for you, from us!
- [INSERT OFFER] to celebrate our birthday
- Happy Birthday to us!
Preview Text Ideas
- It's our birthday and we want to give you a gift!
- Yes, you read right. We're hooking you up for our birthday.
- Let's get this party started!
Written by
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.
