RickyRicky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
Table of Contents
- What is a campaign?
- How do you use a campaign?
- The referral email
- Subject line ideas:
- Preview text ideas
- Summer time
- Subject line ideas
- Preview text ideas
- Last Chance to Buy Email
- Subject line ideas
- Preview Text Ideas
- Free product with purchase
- Subject line ideas
- Preview Text Ideas
- Brand birthday email
- Subject Line Ideas
- Preview Text Ideas
What is a campaign?
- A new product
- A seasonal promotion
- A one-time promo
How do you use a campaign?
- Positive metrics (Maximize these) > Open rates > Click through rates > Conversion rates > Revenue
- Negative metrics (Minimize these) > Spam > Bounce > Unsubscribes > Customer complaints
The referral email
- Turn your existing customers into brand evangelists.
- Incentivize your customers to tell their friends and family about your brand.
- Previous buyers who have been engaged with your content.
Subject line ideas:
- Here,It’s for you
- Sharing is Caring
- Let us pay you for this
Preview text ideas
- Send a friend $20 and get $20 off your order.
- Announcing a better way to share [Brand name].
- Sharing [Brand name]
Summer time
- It's summer time so send a related email to play to the relevance of the season.
- Depending on the angle you take (conversion vs. content/education) will dictate the segment you should send to.
- If campaign is conversion focused,send to your engaged list (exc recent buyers).
- If campaign more content/education focused, send to engaged list (inc recent buyers)
Subject line ideas
- Going on an Adventure?
- Upgrade Your Summer Style.
- Your Summer Staples.
Preview text ideas
- Summer is full of surprises.
- Raise Your Summer Standards
Last Chance to Buy Email
- Get rid of old inventory.
- Send your engaged list (exc. recent buyers). Also consider looping in past buyers that might be slightly outside your typical engaged segment.
Subject line ideas
- Up to 40% off retiring styles
- Going, going, almost gone
- It's now or never
Preview Text Ideas
- These items are disappearing...
- Last chance! Getem before they're gone!
- While they last... Examples-
Free product with purchase
- Conversion focused. You're sweetening the pot to get the reader to buy.
- Works well for turning subscribers to 1st time buyers.
- Works well for turning a one-time buyer into a repeat customer.
- Engaged subscriber list (exc. recent buyers).
- Recent buyer = Anyone who bought in last 7-14 days
Subject line ideas
- Your Favorite [ITEM NAME] is now FREE!
- Score your FREE [ITEM NAME]
Preview Text Ideas
- Don't Miss Out On A FREE [ITEM NAME]!
Brand birthday email
- Build brand affinity and celebrate a company milestone. Great chance to share more of your brand story. Drive revenue with a discount code so subscribers can celebrate and support your brand
- Engaged list
Subject Line Ideas
- BIRTHDAY SALE - A gift for you, from us!
- [INSERT OFFER] to celebrate our birthday
- Happy Birthday to us!
Preview Text Ideas
- It's our birthday and we want to give you a gift!
- Yes, you read right. We're hooking you up for our birthday.
- Let's get this party started!
Written by
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.
