10 Email Marketing Tools that are Affordable & Powerful in 2024

Check out our guide on finding the best Email Marketing Tools that are Affordable and Powerful for Businesses.

10 Email Marketing Tools that are Affordable & Powerful in 2024
With the rise of the creator economy, SaaS models, and community building - email marketing systems have become a crucial tool for any business looking to connect with their audience.
Email marketing systems offer businesses and creators a direct way to reach their audience without social media profiles, while also providing powerful features such as automation, segmentation, and analytics to optimize their campaigns.
However, with so many email marketing tools available as an option, it is difficult to choose an email marketing tool that is both affordable and effective.
In this post, we will explore 10 of the best email marketing tools in 2023 that offer powerful features without breaking the bank.
Note: If you click any of the links below and make a purchase, we earn a commission at no additional cost to you.
Let’s GO!

BirdSend- Affordable Email Marketing Tool for Creators

BirdSend is affordable for content creators, has an intuitive and user-friendly interface, offers advanced automation and segmentation options, and comes with great customer support and helpful resources.
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With good email deliverability, a customizable subscriber preference page that allows you to give your subscribers full control over their email preferences
There’s also 1-page sequence builder that allows you to automate a series of emails sent to your subscribers at set intervals.
It’s a game-changer at the price!

MailModo - No-Code Email Marketing on Auto-Pilot

Create stunning emails without a developer or designer. The no-code email builder is intuitive and easy to use. Widgets work well and cover most use cases.
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Integrates with multiple CRMs. Bring data from 1000+ tools. And send data back to your CRM & analytics tools. You can Segment audience to send highly targeted campaigns.
Put engagement on auto-pilot with user journeys. Set up a re-engagement email journey which helps you re-engage a significant chunk of your lost users.
10,000+ marketers trust MailModo.

MooSend - Send Visually Good Automated Emails

Best for D2C, eCommerce, and product companies with strong visuals, Moosend is the simplest and most modern solution to deliver email marketing and automation experiences that drive real revenue growth.
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Deliver beautiful emails that get opened and clicked every time. Personalized content to every subscriber. Fully customizable templates. Build relationships that lead to conversions.
Forget repetitive tasks and drive even more sales on autopilot by automating your marketing messages. Build the journeys that trigger more customer actions.

OmniSend - eCommerce Email Marketing, SMS & Automation

Expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.
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Engage your shoppers wherever they are with integrated email and SMS campaigns.
All templates are built in and 100% customizable so you can give your customers the personalized, consistent experience they’re after – all through a single platform.

GetResponse - Affordable, Easy Platform to Grow your List

An affordable, easy platform to send emails, grow your list, and automate communication.
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Find new customers and build your email list with lead generation tools that turn anonymous connections into loyal fans.
Stay in touch with your customers and potential clients with targeted online communication that converts.
Be completely transparent and GDPR compliant with GetResponse consent fields. Allow your contacts to provide their proper consent right when they sign up.

ActiveCampaign - Email Marketing, Automation and CRM Together

The all-in-one email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
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Craft email newsletters, campaigns, and promotions that connect with your customers. Customize your communication to offer exactly what they are looking for.
Make it easy to run your marketing campaigns. Set up a welcome series with email automation, segment your contacts, or use simple automation workflows to save time and money.
A CRM with email and sales automation keeps all your customer data organized in one platform. Manage multiple pipelines, update deals, and always follow up at the perfect moment.

Stripo - Drag and Drop Email Template Builder

An intuitive and simple yet flexible email template creator. Speed up production. Test and export emails to any ESPs. Drag and drop & HTML editors.
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Build and customize every element of your email message intuitively. No code email development. Helpful pre-built modules and content blocks to streamline the process.
Code emails from scratch or start in the Drag-n-Drop builder and then add custom HTML elements.

Aweber - Simple yet Powerful Email Marketing Tool for SMBs

Aweber delivers powerfully-simple email marketing for small businesses that does 90% of the work for you, leaving 10% for you to have fun!
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AI-powered design assistant that automatically builds you amazing-looking branded email templates in seconds. Create custom emails and landing pages in just minutes without ever writing a line of code.
Automate email sending and personalization with built in campaigns. Import high performing pre-built campaigns into your account to accelerate using automations in your marketing efforts.

MailerLite - Landing Pages, Forms, Emails, and Automations

Today, most email marketing services offer automation and landing pages, but MailerLite is truly distinguished.
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Create engaging dynamic emails, with an intuitive drag and drop editor. Monitor performance, sell digital products, and run your entire online business on automation.
It’s simple, beautiful UI and has attentive customer service.

Email Octopus - Affordable and Simple Email Marketing for Brands

EmailOctopus offers all the essential features you need, is easy to use and great value for money. On average, EmailOctopus users save over 60% on the cost of their email marketing
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Import existing subscribers and keep growing with customisable forms for your website. Or create stunning landing pages to capture more subscribers.
Start with a pre-designed template and customise it with the easy-to-use email editor. Or build your own designs from scratch. Import HTML templates for full creative control.
Save time and reach new subscribers while they're most engaged with an automated welcome series. Simple drip campaigns onboard new customers and show them what you're all about.

Folderly - AI to Increase Your B2B Email Deliverability

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Locate, solve and prevent email deliverability pitfalls.
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Leading email deliverability software that combines AI-powered automation and human approach. Email deliverability related issues that prevent recipients from seeing your emails and drop your open and reply rates
One of the most reliable Email Deliverability Solutions. Building trust between marketers, email providers and consumers has never been more important.


Written by

Qayyum Rajan
Qayyum Rajan

Qayyum (”Q”) is a serial builder with more than 5 startups to his name with 3 exits. He specializes in shipping products fast, and early with an focus on driving traffic across the marketing funnels