
Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.

1. Research
2. Objective
- Why your offer is relevant to them.
- Why your offer will provide unique value to their company.
- What they will gain from attending the meeting.
- Why they should trust you.
- Who will be at the meeting
3. Referral
Don't:
Do:
Remember:
4. Make something people already wanted
5. Niche down and talk in their language
6. Make us of existing professional relationships
7. Know your USP and leverage career capital
- Because I did this for 7 years at YouTube, so I can do it faster & more effectively than anyone (except people still inside FAANG).
- Because Google is preoccupied with billion dollar opportunities. This is only a multi-million dollar opportunity.
8. Show the value in hard numbers
- "Last month, you earned $184k in ad revenue. But you missed out on an estimated $51k due to [BLAH BLAH]. Fixing those issues could increase your monthly ad revenue by 27.4%."
- Make your product valuable, and tell your prospects how valuable it is in terms they relate to. "Hmm, should I spend $5k to make $20k?" Easy question. Make it easy for demos to be followed by a sale.
9. Call structure to close better
- Short opening
- Introduction about you + why qualified
- Specifically why you reached out to them
- Qualifying questions
- Describe your process step-by-step
- Sell the ROI
- Close in silence
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Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. When he arrived on Twitter, he realized there was a lot of great information but not organized in a way that can truly help SaaS founders and makers. He started SaaSwrites as a curation of all the best marketing and growth resources to help other founders with their SaaS growth. Ricky runs two SaaS products - Beejek (a digital receipt platform for retail stores) and IntroSend (a community engagement tool for businesses and community managers). Say hi to Ricky @rickywrites on Twitter.