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5 types of email campaigns you can send for your SaaS

We curated the 5 types of email campaigns you can send for your SaaS from experts. Let’s GO!

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Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.

Updated on: 04/04/2022

What is a campaign?

These are ONE TIME emails we send to a specific list or segment, giving them fresh content that interests them like:

A new product

A seasonal promotion

A one-time promo

Objective: Maximize revenue while minimizing churn.

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Read:

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How to Grow your SaaS with Email Marketing (2023)

How do you use a campaign?

We monitor our metrics. Best way is to start with 1 campaign/week and scale up

Positive metrics (Maximize these) > Open rates > Click through rates > Conversion rates > Revenue

Negative metrics (Minimize these) > Spam > Bounce > Unsubscribes > Customer complaints

How to implement?

You want to use a campaign calendar. Amateurs don't plan (or don't even send them lol). Professionals (like the 7 figure brands our agency manage) plan out campaigns. Rule of thumb: Plan out campaigns at least 30 days in advance.

The referral email

Purpose:

Turn your existing customers into brand evangelists.

Incentivize your customers to tell their friends and family about your brand.

Segment:

Previous buyers who have been engaged with your content.

Subject line ideas:

Here,It’s for you

Sharing is Caring

Let us pay you for this

Preview text ideas

Send a friend $20 and get $20 off your order.

Announcing a better way to share [Brand name].

Sharing [Brand name]

Examples-

Summer time

Purpose:

It's summer time so send a related email to play to the relevance of the season.

Segment:

Depending on the angle you take (conversion vs. content/education) will dictate the segment you should send to.

If campaign is conversion focused,send to your engaged list (exc recent buyers).

If campaign more content/education focused, send to engaged list (inc recent buyers)

Subject line ideas

Going on an Adventure?

Upgrade Your Summer Style.

Your Summer Staples.

Preview text ideas

1. Check out our Summer lineup.

Summer is full of surprises.

Raise Your Summer Standards

Example -

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Read:

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When is the best time to send emails for your SaaS?

Last Chance to Buy Email

Purpose:

Get rid of old inventory.

Segment:

Send your engaged list (exc. recent buyers). Also consider looping in past buyers that might be slightly outside your typical engaged segment.

Subject line ideas

Up to 40% off retiring styles

Going, going, almost gone

It's now or never

Preview Text Ideas

These items are disappearing...

Last chance! Getem before they're gone!

While they last... Examples-

Free product with purchase

Purpose:

Conversion focused. You're sweetening the pot to get the reader to buy.

Works well for turning subscribers to 1st time buyers.

Works well for turning a one-time buyer into a repeat customer.

Segment:

Engaged subscriber list (exc. recent buyers).

Recent buyer = Anyone who bought in last 7-14 days

Subject line ideas

Your Favorite [ITEM NAME] is now FREE!

Score your FREE [ITEM NAME]

Preview Text Ideas

Don't Miss Out On A FREE [ITEM NAME]!

> [ITEM NAME] is free with purchase from now until we sell out! > Don't wait - these will go fast! Examples (see images)

Brand birthday email

Purpose:

Build brand affinity and celebrate a company milestone. Great chance to share more of your brand story. Drive revenue with a discount code so subscribers can celebrate and support your brand

Segment:

Engaged list

Subject Line Ideas

BIRTHDAY SALE - A gift for you, from us!

[INSERT OFFER] to celebrate our birthday

Happy Birthday to us!

Preview Text Ideas

It's our birthday and we want to give you a gift!

Yes, you read right. We're hooking you up for our birthday.

Let's get this party started!

Examples attached