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How to create better community engagement for SaaS

We discuss how you can create community engagement for your SaaS growth with insights from community experts and SaaS founders.

Community EngagementCommunity
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Table of Contents
How to create better community engagement for SaaS
We curated the best methods to create better community engagement from experts.
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Note: SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Updated on: 14/03/2022

How to create better community engagement

Nick diWilde says:
Early community engagement is almost never organic.
It's catalyzed by a dedicated community leader who is constantly performing favors and making asks of early members.
While organic engagement will eventually emerge, the behind-the-scenes work never really ends.
 
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Read:
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How does a Community help with your SaaS growth (2023)
 
David Spink says Communities thrive when every member feels seen and valued. The Challenge: It's easy to make 10 people feel seen and valued. It's hard to make 1,000 people feel seen and valued.
Solution: Distribute control to leaders who can make other members feel seen and valued.
 
Peter Yang shares community engagement tips

Have a clear mission

Our mission is simple: Help 1 million people transition to web3.
 
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Read:
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33+ Community Best Practices for your SaaS from Experts

It's a lonely road early

I created a new community and grew it to 1,500 members in a week. Yet, 95% of the people who joined were lurkers. It felt like talking to an empty room. In hindsight, I should have grown the community slower with proper onboarding.

Make onboarding a priority

Onboarding is VERY important - nobody likes joining a Discord server with 20+ random channels. Community onboarding tips- 1. Show only a few channels to newbies (e.g., start-here, intros, how-to-help) 2. In how-to-help, explain how a new member can help if they have: →0-5 hours/week →5-9 hours →10+ hours
3. Focus on activating the few people who care, which leads to..
 
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Read:
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30 Steps to Build a SaaS Community from Scratch

Find core contributors

Don't focus on how many members your community has. Focus on activating core contributors who care and can get shit done.
 
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Read:

Find Competent people

If you find people who are competent AND care about the mission, do everything that you can to help them:
  • Use a gratitude channel
  • Amplify their tweets
  • Make them co-owners
Whether you're building a company or a DAO - talent matters.
 
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Read:
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7 community growth tips and examples for SaaS

Kindle small fires

A token won't magically help 1K+ people work together. Instead, a community should have many small, empowered teams. If you see a small team forming organically, stoke the fire.
 

Written by

Ricky
Ricky

Ricky is the founder of SaaSwrites. A SaaS founder himself, Ricky found it difficult to grow and market his product after building it. While networking on Twitter with founders, he realized there was a big gap in a platform that can truly help SaaS founders and makers with Marketing. He started SaaSwrites to bring the best marketing and growth resources. Ricky is an expert in SaaS Marketing offering SaaS channel strategy consulting services to SaaS companies. He also writes about SaaS marketing tools that help people with marketing. Ricky is also the founder of a B2B SaaS product - Beejek (a digital receipt platform for retail stores) Say Hi to Ricky @rickywrites on Twitter.

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